A data profile of the people who buy, follow and care about Freight transport in Australia — modelled from more than twelve digital signal sources. Freight transport has an estimated audience of 3,686,540 people in Australia.
Freight transport has an estimated audience of 3,686,540 people in Australia. 56.3% are female, 43.7% are male, average age 41.7. Top brand affinities: Logistics, Solar energy, SUVs, Formula One, Used car.
Top brand affinities include Logistics, Solar energy, SUVs, with strongest over-indexing on Logistics (2.67× the country average).
Demographically, the Freight transport audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Freight transport fan in Australia is more female, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Logistics.
The key figures that characterise the Freight transport profile in Australia.
56.3% are female, 43.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.7 |
| Estimated audience size | 3,686,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Freight transport audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.1% |
| Indonesia | 4.7% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Freight transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Logistics | Business & Career | 2.67× | ||
| 02 | Excavator | Cars & Mobility | 2.20× | ||
| 03 | Lawn mower | Home & Garden | 2.07× | ||
| 04 | Motorboat | Cars & Mobility | 2.07× | ||
| 05 | Public security | Politics & Society | 2.07× | ||
| 06 | Honda | Cars & Mobility | 2.07× | ||
| 07 | Air pollution | Health | 2.07× | ||
| 08 | Photovoltaics | Home & Garden | 2.07× | ||
| 09 | Racing games | Games | 2.05× | ||
| 10 | Linux | Technology & Electronics | 2.04× | ||
| 11 | Hair conditioner | Beauty & Wellness | 1.92× | ||
| 12 | Solar energy | Home & Garden | 1.83× | ||
| 13 | Hardware store | Home & Garden | 1.81× | ||
| 14 | Rail transport | Travel & Leisure | 1.78× | ||
| 15 | Car dealership | Cars & Mobility | 1.73× | ||
| 16 | SUVs | Cars & Mobility | 1.63× | ||
| 17 | Used car | Cars & Mobility | 1.61× | ||
| 18 | Blanket | Home & Garden | 1.61× | ||
| 19 | Innovation | Business & Career | 1.59× | ||
| 20 | Formula One | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| DIY Mentality | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Creativity | OPEN | 0.72× | |
| Mindfulness | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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