A data profile of the people who buy, follow and care about Freight transport in Sweden — modelled from more than twelve digital signal sources. Freight transport has an estimated audience of 1,722,671 people in Sweden.
Freight transport has an estimated audience of 1,722,671 people in Sweden. 52.2% are female, 47.8% are male, average age 43.4. Top brand affinities: Elgiganten, Ice Hockey World Championships, SUVs, Vattenfall, Solar energy.
Top brand affinities include Elgiganten, Ice Hockey World Championships, SUVs, with strongest over-indexing on Elgiganten (2.18× the country average).
Demographically, the Freight transport audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Freight transport fan in Sweden is balanced, around 43.4 years old, with strong Family Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Freight transport profile in Sweden.
52.2% are female, 47.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 43.4 |
| Estimated audience size | 1,722,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Freight transport audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 32.1% |
| Indonesia | 4.7% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Freight transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 3.58× | ||
| 02 | Škoda Auto | Cars & Mobility | 3.06× | ||
| 03 | Electric motorcycles and scooters | Cars & Mobility | 3.06× | ||
| 04 | Fertilizer | Home & Garden | 2.94× | ||
| 05 | Motorboat | Cars & Mobility | 2.80× | ||
| 06 | Vattenfall | Home & Garden | 2.54× | ||
| 07 | Germany | Travel & Leisure | 2.53× | ||
| 08 | Volkswagen | Cars & Mobility | 2.46× | ||
| 09 | Lawn mower | Home & Garden | 2.43× | ||
| 10 | Solar energy | Home & Garden | 2.40× | ||
| 11 | Toyota | Cars & Mobility | 2.35× | ||
| 12 | Allsvenskan | Sports | 2.31× | ||
| 13 | SUVs | Cars & Mobility | 2.25× | ||
| 14 | Tesla Motors | Cars & Mobility | 2.21× | ||
| 15 | Real property | Home & Garden | 2.20× | ||
| 16 | Elgiganten | Shopping | 2.18× | ||
| 17 | Volvo | Cars & Mobility | 2.01× | ||
| 18 | KappAhl | Fashion & Accessoires | 1.74× | ||
| 19 | Ice Hockey World Championships | Sports | 1.67× | ||
| 20 | JYSK | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Risk Appetite | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Community Orientation | OPEN | 0.66× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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