A data profile of the people who buy, follow and care about Volkswagen in Sweden — modelled from more than twelve digital signal sources. Volkswagen has an estimated audience of 1,083,462 people in Sweden.
Volkswagen has an estimated audience of 1,083,462 people in Sweden. 31.0% are female, 69.0% are male, average age 43.3. Top brand affinities: Biltema, Ice Hockey World Championships, Dagens Industri, Sweden, Škoda Auto.
Top brand affinities include Biltema, Ice Hockey World Championships, Dagens Industri, with strongest over-indexing on Biltema (1.85× the country average).
Demographically, the Volkswagen audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Volkswagen fan in Sweden is more male, around 43.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Volkswagen profile in Sweden.
31.0% are female, 69.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 43.3 |
| Estimated audience size | 1,083,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Volkswagen audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 8.0% |
| Brazil | 7.9% |
The strongest cross-interests of the Volkswagen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Škoda Auto | Cars & Mobility | 4.29× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 3.47× | ||
| 03 | Used car | Cars & Mobility | 3.18× | ||
| 04 | Tesla Motors | Cars & Mobility | 3.07× | ||
| 05 | Hybrids | Cars & Mobility | 2.64× | ||
| 06 | SUVs | Cars & Mobility | 2.60× | ||
| 07 | Electric vehicle | Cars & Mobility | 2.50× | ||
| 08 | Freight transport | Cars & Mobility | 2.46× | ||
| 09 | Electric car | Cars & Mobility | 2.20× | ||
| 10 | Volvo | Cars & Mobility | 2.12× | ||
| 11 | RVs | Cars & Mobility | 2.09× | ||
| 12 | Motor vehicle | Cars & Mobility | 1.89× | ||
| 13 | Biltema | Business & Career | 1.85× | ||
| 14 | Boats | Cars & Mobility | 1.75× | ||
| 15 | Ice Hockey World Championships | Sports | 1.70× | ||
| 16 | Dagens Industri | Business & Career | 1.62× | ||
| 17 | Sweden | Travel & Leisure | 1.62× | ||
| 18 | Circle K | Shopping | 1.61× | ||
| 19 | Bauhaus | Shopping | 1.59× | ||
| 20 | Automobiles | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.24× | |
| Social Media Usage | JOY | 1.32× | |
| Design Affinity | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Travelling | THRILL | 0.64× | |
| Early Adopter Mentality | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Volkswagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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