A data profile of the people who buy, follow and care about Freight transport in Denmark — modelled from more than twelve digital signal sources. Freight transport has an estimated audience of 1,015,173 people in Denmark.
Freight transport has an estimated audience of 1,015,173 people in Denmark. 47.8% are female, 52.2% are male, average age 45.1. Top brand affinities: Elgiganten, Biltema, Germany, Digital photography, Uniqlo.
Top brand affinities include Elgiganten, Biltema, Germany, with strongest over-indexing on Elgiganten (2.18× the country average).
Demographically, the Freight transport audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Freight transport fan in Denmark is balanced, around 45.1 years old, with strong Risk Appetite tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Freight transport profile in Denmark.
47.8% are female, 52.2% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 45.1 |
| Estimated audience size | 1,015,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Freight transport audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 32.1% |
| Indonesia | 4.7% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Freight transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Off-road vehicle | Cars & Mobility | 4.18× | ||
| 02 | Digital camera | Technology & Electronics | 3.87× | ||
| 03 | Videography | Internet & Social Media | 3.51× | ||
| 04 | Digital photography | Business & Career | 3.02× | ||
| 05 | Uniqlo | Shopping | 2.71× | ||
| 06 | Heat pump | Home & Garden | 2.56× | ||
| 07 | Standup paddleboarding | Sports | 2.56× | ||
| 08 | Germany | Travel & Leisure | 2.30× | ||
| 09 | Volvo | Cars & Mobility | 2.23× | ||
| 10 | Biltema | Business & Career | 2.22× | ||
| 11 | Automatic transmission | Cars & Mobility | 2.19× | ||
| 12 | Elgiganten | Shopping | 2.18× | ||
| 13 | Luxury real estate | Business & Career | 2.08× | ||
| 14 | Solar energy | Home & Garden | 2.05× | ||
| 15 | Roskilde Festival | Music & Radio | 1.96× | ||
| 16 | Air conditioning | Technology & Electronics | 1.88× | ||
| 17 | Renewable energy | Business & Career | 1.86× | ||
| 18 | Local food | Food & Beverages | 1.85× | ||
| 19 | Vacuum cleaner | Home & Garden | 1.77× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.34× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Luxury Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Creativity | OPEN | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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