A data profile of the people who buy, follow and care about Freight transport in Finland — modelled from more than twelve digital signal sources. Freight transport has an estimated audience of 680,484 people in Finland.
Freight transport has an estimated audience of 680,484 people in Finland. 52.4% are female, 47.6% are male, average age 43.8. Top brand affinities: Ice Hockey World Championships, Biltema, SUVs, Renewable energy, Volvo Trucks.
Top brand affinities include Ice Hockey World Championships, Biltema, SUVs, with strongest over-indexing on Ice Hockey World Championships (1.64× the country average).
Demographically, the Freight transport audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Freight transport fan in Finland is balanced, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Freight transport profile in Finland.
52.4% are female, 47.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 43.8 |
| Estimated audience size | 680,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Freight transport audience comes from Finland.
| Country | Share |
|---|---|
| United States | 32.1% |
| Indonesia | 4.7% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Freight transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volvo Trucks | Cars & Mobility | 5.64× | ||
| 02 | Heat pump | Home & Garden | 3.15× | ||
| 03 | Germany | Travel & Leisure | 2.73× | ||
| 04 | SUVs | Cars & Mobility | 2.38× | ||
| 05 | Renewable energy | Business & Career | 2.38× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.38× | ||
| 07 | Volkswagen | Cars & Mobility | 2.38× | ||
| 08 | Solar energy | Home & Garden | 2.38× | ||
| 09 | Volvo | Cars & Mobility | 2.38× | ||
| 10 | Efficient energy use | Technology & Electronics | 2.38× | ||
| 11 | Tesla Motors | Cars & Mobility | 2.38× | ||
| 12 | City car | Cars & Mobility | 2.38× | ||
| 13 | Lawn mower | Home & Garden | 2.38× | ||
| 14 | Electric vehicle | Cars & Mobility | 2.37× | ||
| 15 | Car dealership | Cars & Mobility | 2.36× | ||
| 16 | Sustainable energy | Home & Garden | 2.30× | ||
| 17 | Toyota | Cars & Mobility | 2.28× | ||
| 18 | Mercedes-Benz | Cars & Mobility | 1.91× | ||
| 19 | Biltema | Business & Career | 1.70× | ||
| 20 | Ice Hockey World Championships | Sports | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Family Orientation | CONSERVATISM | 1.51× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| Community Orientation | OPEN | 0.60× | |
| Pet Ownership | JOY | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.