A data profile of the people who buy, follow and care about Mercedes-Benz in Finland — modelled from more than twelve digital signal sources. Mercedes-Benz has an estimated audience of 679,128 people in Finland.
Mercedes-Benz has an estimated audience of 679,128 people in Finland. 37.5% are female, 62.5% are male, average age 42.3. Top brand affinities: Kalle Rovanperä, Used car, Valtteri Bottas, Automobiles, Hybrids.
Top brand affinities include Kalle Rovanperä, Used car, Valtteri Bottas, with strongest over-indexing on Kalle Rovanperä (1.71× the country average).
Demographically, the Mercedes-Benz audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Mercedes-Benz fan in Finland is more male, around 42.3 years old, with strong Social Media Usage tendencies and a notable affinity for Kalle Rovanperä.
The key figures that characterise the Mercedes-Benz profile in Finland.
37.5% are female, 62.5% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 42.3 |
| Estimated audience size | 679,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Mercedes-Benz audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Germany | 6.7% |
| Italy | 5.6% |
The strongest cross-interests of the Mercedes-Benz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auto maintenance | Cars & Mobility | 2.44× | ||
| 02 | Used car | Cars & Mobility | 2.23× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 2.13× | ||
| 04 | Škoda Auto | Cars & Mobility | 1.99× | ||
| 05 | Volvo | Cars & Mobility | 1.95× | ||
| 06 | Freight transport | Cars & Mobility | 1.91× | ||
| 07 | Tractor | Cars & Mobility | 1.86× | ||
| 08 | Hybrids | Cars & Mobility | 1.85× | ||
| 09 | SUVs | Cars & Mobility | 1.82× | ||
| 10 | Volkswagen | Cars & Mobility | 1.82× | ||
| 11 | Valtteri Bottas | Sports | 1.81× | ||
| 12 | Jari-Matti Latvala | Sports | 1.76× | ||
| 13 | BMW | Cars & Mobility | 1.74× | ||
| 14 | Kalle Rovanperä | Sports | 1.71× | ||
| 15 | Tire | Cars & Mobility | 1.71× | ||
| 16 | Formula One | Sports | 1.69× | ||
| 17 | Toyota | Cars & Mobility | 1.62× | ||
| 18 | Driving | Cars & Mobility | 1.61× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.58× | ||
| 20 | Automobiles | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.33× | |
| Urban Lifestyle | OPEN | 1.32× | |
| Design Affinity | PREMIUM | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.33× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Travelling | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Mercedes-Benz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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