A data profile of the people who buy, follow and care about Volvo in Sweden — modelled from more than twelve digital signal sources. Volvo has an estimated audience of 1,632,492 people in Sweden.
Volvo has an estimated audience of 1,632,492 people in Sweden. 31.6% are female, 68.4% are male, average age 43.6. Top brand affinities: Biltema, Automobiles, Freight transport, Hybrids, Used car.
Top brand affinities include Biltema, Automobiles, Freight transport, with strongest over-indexing on Biltema (1.61× the country average).
Demographically, the Volvo audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Volvo fan in Sweden is more male, around 43.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Volvo profile in Sweden.
31.6% are female, 68.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 43.6 |
| Estimated audience size | 1,632,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Volvo audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 6.8% |
| Brazil | 6.3% |
The strongest cross-interests of the Volvo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Excavator | Cars & Mobility | 2.61× | ||
| 02 | Used car | Cars & Mobility | 2.37× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 2.23× | ||
| 04 | Toyota | Cars & Mobility | 2.19× | ||
| 05 | Škoda Auto | Cars & Mobility | 2.14× | ||
| 06 | Hybrids | Cars & Mobility | 2.10× | ||
| 07 | Tractor | Cars & Mobility | 2.05× | ||
| 08 | Freight transport | Cars & Mobility | 2.01× | ||
| 09 | Tesla Motors | Cars & Mobility | 1.99× | ||
| 10 | Trucks | Cars & Mobility | 1.99× | ||
| 11 | SUVs | Cars & Mobility | 1.93× | ||
| 12 | BMW | Cars & Mobility | 1.93× | ||
| 13 | Lawn mower | Home & Garden | 1.91× | ||
| 14 | Solar panel | Home & Garden | 1.88× | ||
| 15 | RVs | Cars & Mobility | 1.80× | ||
| 16 | Motor vehicle | Cars & Mobility | 1.77× | ||
| 17 | Biltema | Business & Career | 1.61× | ||
| 18 | Lawn | Home & Garden | 1.57× | ||
| 19 | Automobiles | Cars & Mobility | 1.56× | ||
| 20 | Renewable energy | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.73× | |
| Social Media Usage | JOY | 0.99× | |
| Design Affinity | PREMIUM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Travelling | THRILL | 0.48× | |
| Early Adopter Mentality | POWER | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Volvo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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