A data profile of the people who buy, follow and care about Freight transport in Poland — modelled from more than twelve digital signal sources. Freight transport has an estimated audience of 1,451,581 people in Poland.
Freight transport has an estimated audience of 1,451,581 people in Poland. 40.0% are female, 60.0% are male, average age 37.3. Top brand affinities: Fertilizer, Family car, Used car, BP, Ford S-Max.
Top brand affinities include Fertilizer, Family car, Used car, with strongest over-indexing on Fertilizer (3.95× the country average).
Demographically, the Freight transport audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Freight transport fan in Poland is more male, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Fertilizer.
The key figures that characterise the Freight transport profile in Poland.
40.0% are female, 60.0% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 37.3 |
| Estimated audience size | 1,451,581 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Freight transport audience comes from Poland.
| Country | Share |
|---|---|
| United States | 32.1% |
| Indonesia | 4.7% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Freight transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford S-Max | Cars & Mobility | 5.77× | ||
| 02 | Volkswagen Caddy | Cars & Mobility | 5.77× | ||
| 03 | Ford C-Max | Cars & Mobility | 5.77× | ||
| 04 | Ford Edge | Cars & Mobility | 5.17× | ||
| 05 | Opel Mokka | Cars & Mobility | 4.04× | ||
| 06 | Fertilizer | Home & Garden | 3.95× | ||
| 07 | Family car | Cars & Mobility | 3.72× | ||
| 08 | Audi Q5 | Cars & Mobility | 3.46× | ||
| 09 | City car | Cars & Mobility | 3.09× | ||
| 10 | Volvo | Cars & Mobility | 3.05× | ||
| 11 | Carcare | Cars & Mobility | 2.86× | ||
| 12 | Peugeot | Cars & Mobility | 2.67× | ||
| 13 | Used car | Cars & Mobility | 2.59× | ||
| 14 | Hyundai | Cars & Mobility | 2.50× | ||
| 15 | Solar energy | Home & Garden | 2.15× | ||
| 16 | OLX | Shopping | 1.85× | ||
| 17 | BP | Cars & Mobility | 1.66× | ||
| 18 | Škoda Auto | Cars & Mobility | 1.62× | ||
| 19 | SUVs | Cars & Mobility | 1.60× | ||
| 20 | MBank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.15× | |
| Need for Security | CONSERVATISM | 1.45× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Pet Ownership | JOY | 0.67× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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