A data profile of the people who buy, follow and care about Peugeot in Poland — modelled from more than twelve digital signal sources. Peugeot has an estimated audience of 1,422,302 people in Poland.
Peugeot has an estimated audience of 1,422,302 people in Poland. 27.8% are female, 72.2% are male, average age 38.5. Top brand affinities: Peugeot 2008, Peugeot 308, Peugeot 5008, Hyundai, Škoda Auto.
Top brand affinities include Peugeot 2008, Peugeot 308, Peugeot 5008, with strongest over-indexing on Peugeot 2008 (13.77× the country average).
Demographically, the Peugeot audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Peugeot fan in Poland is more male, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Peugeot 2008.
The key figures that characterise the Peugeot profile in Poland.
27.8% are female, 72.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 38.5 |
| Estimated audience size | 1,422,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 18% |
The strongest cross-interests of the Peugeot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peugeot 2008 | Cars & Mobility | 13.77× | ||
| 02 | Peugeot 308 | Cars & Mobility | 8.90× | ||
| 03 | Peugeot 5008 | Cars & Mobility | 8.67× | ||
| 04 | BMW X5 (F15) | Cars & Mobility | 6.22× | ||
| 05 | Peugeot 3008 | Cars & Mobility | 5.18× | ||
| 06 | Volkswagen T-Roc | Cars & Mobility | 4.95× | ||
| 07 | Hyundai | Cars & Mobility | 4.70× | ||
| 08 | Citroën | Cars & Mobility | 4.48× | ||
| 09 | Hyundai Tucson | Cars & Mobility | 4.39× | ||
| 10 | Ford Kuga | Cars & Mobility | 4.29× | ||
| 11 | Nissan Qashqai | Cars & Mobility | 4.04× | ||
| 12 | Renault | Cars & Mobility | 3.83× | ||
| 13 | Kia Sportage | Cars & Mobility | 3.79× | ||
| 14 | Škoda Auto | Cars & Mobility | 2.93× | ||
| 15 | Volkswagen | Cars & Mobility | 2.74× | ||
| 16 | Transport | Cars & Mobility | 2.67× | ||
| 17 | Toyota | Cars & Mobility | 2.63× | ||
| 18 | SUVs | Cars & Mobility | 2.40× | ||
| 19 | Automobiles | Cars & Mobility | 1.95× | ||
| 20 | Consolidated Contractors Company | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.73× | |
| Social Media Usage | JOY | 1.12× | |
| Price Sensitivity | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.38× | |
| Healthy Lifestyle | BALANCE | 0.58× | |
| Travelling | THRILL | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Peugeot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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