A data profile of the people who buy, follow and care about Grandparent in Australia — modelled from more than twelve digital signal sources. Grandparent has an estimated audience of 3,506,487 people in Australia.
Grandparent has an estimated audience of 3,506,487 people in Australia. 74.4% are female, 25.6% are male, average age 48.1. Top brand affinities: Nonprofit organization, Breaking news, Charitable organization, Discount stores, Elderly care.
Top brand affinities include Nonprofit organization, Breaking news, Charitable organization, with strongest over-indexing on Nonprofit organization (1.72× the country average).
Demographically, the Grandparent audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Quality Awareness, Tradition.
The typical Grandparent fan in Australia is more female, around 48.1 years old, with strong Quality Awareness tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Grandparent profile in Australia.
74.4% are female, 25.6% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 48.1 |
| Estimated audience size | 3,506,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 47% |
of the worldwide Grandparent audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 6.5% |
| Germany | 4.6% |
The strongest cross-interests of the Grandparent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elderly care | Health | 3.17× | ||
| 02 | Microwave oven | Home & Garden | 2.18× | ||
| 03 | Sustainable energy | Home & Garden | 2.15× | ||
| 04 | Renewable energy | Business & Career | 1.80× | ||
| 05 | Charitable organization | Politics & Society | 1.79× | ||
| 06 | Zoo | Kids & Family | 1.79× | ||
| 07 | Discount stores | Shopping | 1.74× | ||
| 08 | Tradition | Politics & Society | 1.73× | ||
| 09 | Nonprofit organization | Politics & Society | 1.72× | ||
| 10 | Pharmacy | Business & Career | 1.72× | ||
| 11 | Cancer awareness | Health | 1.71× | ||
| 12 | Blanket | Home & Garden | 1.69× | ||
| 13 | First class travel | Travel & Leisure | 1.66× | ||
| 14 | Innovation | Business & Career | 1.65× | ||
| 15 | Knitting | Home & Garden | 1.62× | ||
| 16 | Breaking news | Movies & TV | 1.59× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.58× | ||
| 18 | Veterinary medicine | Business & Career | 1.58× | ||
| 19 | Child care | Kids & Family | 1.57× | ||
| 20 | Museum | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.76× | |
| Tradition | CONSERVATISM | 1.73× | |
| Family Orientation | CONSERVATISM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Risk Appetite | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Grandparent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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