A data profile of the people who buy, follow and care about Cancer awareness in Australia — modelled from more than twelve digital signal sources. Cancer awareness has an estimated audience of 2,882,233 people in Australia.
The average Cancer awareness fan in Australia is 46.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Retirement community, Old age, Donation, with strongest over-indexing on Retirement community (2.97× the country average).
Demographically, the Cancer awareness audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Cancer awareness fan in Australia is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Retirement community.
The key figures that characterise the Cancer awareness profile in Australia.
69.5% are female, 30.5% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 46.4 |
| Estimated audience size | 2,882,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Cancer awareness audience comes from Australia.
| Country | Share |
|---|---|
| United States | 31.4% |
| United Kingdom | 7.1% |
| Spain | 3.3% |
Where the Cancer awareness audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~40K | 1.31× | |
| 02 | Tasmania | ~60K | 1.04× | |
| 03 | Australian Capital Territory | ~60K | 1.03× | |
| 04 | South Australia | ~200K | 0.92× | |
| 05 | Western Australia | ~300K | 0.89× | |
| 06 | Queensland | ~600K | 0.83× | |
| 07 | Victoria | ~700K | 0.79× | |
| 08 | New South Wales | ~800K | 0.77× |
The strongest cross-interests of the Cancer awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retirement community | Kids & Family | 2.97× | ||
| 02 | Breast Cancer awareness | Health | 2.74× | ||
| 03 | Arthritis awareness | Health | 2.43× | ||
| 04 | Retirement planning | Business & Career | 2.37× | ||
| 05 | Elderly care | Health | 2.37× | ||
| 06 | Old age | Politics & Society | 2.35× | ||
| 07 | Caregiver | Health | 2.23× | ||
| 08 | Retirement | Business & Career | 2.18× | ||
| 09 | Donation | Business & Career | 2.17× | ||
| 10 | Human gastrointestinal tract | Health | 1.82× | ||
| 11 | Grandparent | Kids & Family | 1.71× | ||
| 12 | Clinical trial | Health | 1.69× | ||
| 13 | Symptom | Health | 1.67× | ||
| 14 | Harris Scarfe | Home & Garden | 1.64× | ||
| 15 | Health care provider | Health | 1.60× | ||
| 16 | Charitable organization | Politics & Society | 1.57× | ||
| 17 | Health insurance | Business & Career | 1.55× | ||
| 18 | Home repair | Home & Garden | 1.54× | ||
| 19 | Volunteering | Politics & Society | 1.53× | ||
| 20 | Ageing | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Quality Awareness | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Early Adopter Mentality | POWER | 0.78× |
Cancer awareness has an estimated audience of 2,882,233 people in Australia, concentrated in New South Wales and Victoria.
69.5% of Cancer awareness fans are female, 30.5% are male, with an average age of 46.4 years.
Cancer awareness fans show strongest brand affinity for Retirement community (2.97×), Old age (2.35×), and Donation (2.17×) over the country average.
Cancer awareness fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cancer awareness itself, the audience over-indexes on Old age (2.35×), Donation (2.17×), Retirement planning (2.37×), and Symptom (1.67×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cancer awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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