A data profile of the people who buy, follow and care about Cancer awareness in Brazil — modelled from more than twelve digital signal sources. Cancer awareness has an estimated audience of 3,719,948 people in Brazil.
The average Cancer awareness fan in Brazil is 40.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Crochet, Roberto Carlos (singer), MSN, with strongest over-indexing on Crochet (1.95× the country average).
Demographically, the Cancer awareness audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Cancer awareness fan in Brazil is more female, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Crochet.
The key figures that characterise the Cancer awareness profile in Brazil.
77.4% are female, 22.6% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 40.0 |
| Estimated audience size | 3,719,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Cancer awareness audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.4% |
| United Kingdom | 7.1% |
| Spain | 3.3% |
Where the Cancer awareness audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Norte | ~70K | 1.15× | |
| 02 | Paraíba | ~80K | 1.13× | |
| 03 | Pernambuco | ~200K | 1.06× | |
| 04 | Santa Catarina | ~200K | 1.04× | |
| 05 | Federal District | ~60K | 1.03× | |
| 06 | Maranhão | ~100K | 1.02× | |
| 07 | Rio Grande do Sul | ~200K | 1.01× | |
| 08 | Goiás | ~100K | 1.01× | |
| 09 | Paraná | ~200K | 1.00× | |
| 10 | Ceará | ~200K | 1.00× | |
| 11 | Pará | ~100K | 1.00× | |
| 12 | Espírito Santo | ~80K | 1.00× | |
| 13 | Mato Grosso | ~70K | 1.00× | |
| 14 | Alagoas | ~50K | 1.00× | |
| 15 | Mato Grosso do Sul | ~50K | 1.00× | |
| 16 | Piauí | ~50K | 1.00× | |
| 17 | Rio de Janeiro | ~300K | 0.99× | |
| 18 | Bahia | ~200K | 0.99× | |
| 19 | Minas Gerais | ~400K | 0.98× | |
| 20 | São Paulo | ~900K | 0.94× | |
| 21 | Acre | 0.00× | ||
| 22 | Tocantins | 0.00× | ||
| 23 | Rondônia | 0.00× | ||
| 24 | Roraima | 0.00× | ||
| 25 | Amapá | 0.00× | ||
| 26 | Amazonas | 0.00× | ||
| 27 | Sergipe | 0.00× |
The strongest cross-interests of the Cancer awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PubMed | Internet & Social Media | 3.26× | ||
| 02 | Diabetes mellitus awareness | Health | 2.86× | ||
| 03 | Buscopan | Health | 2.75× | ||
| 04 | Supernaturals | Health | 2.48× | ||
| 05 | Roberto Carlos (singer) | Music & Radio | 2.32× | ||
| 06 | Evangelism | Politics & Society | 2.30× | ||
| 07 | Lindås | Travel & Leisure | 2.04× | ||
| 08 | Crochet | Home & Garden | 1.95× | ||
| 09 | Saúde (district of São Paulo) | Travel & Leisure | 1.88× | ||
| 10 | Revenue | Business & Career | 1.79× | ||
| 11 | Yarn | Fashion & Accessoires | 1.76× | ||
| 12 | MSN | News | 1.74× | ||
| 13 | Electrolux | Home & Garden | 1.74× | ||
| 14 | Tooth | Health | 1.72× | ||
| 15 | Veja (magazine) | News | 1.65× | ||
| 16 | Enel | Home & Garden | 1.65× | ||
| 17 | Ancient history | Politics & Society | 1.63× | ||
| 18 | Sewing | Home & Garden | 1.62× | ||
| 19 | Knitting | Home & Garden | 1.62× | ||
| 20 | Pedagogy | Kids & Family | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.31× | |
| Creativity | OPEN | 1.19× | |
| Mindfulness | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.46× | |
| Risk Appetite | THRILL | 0.58× | |
| Career Orientation | POWER | 0.67× |
Cancer awareness has an estimated audience of 3,719,948 people in Brazil, concentrated in São Paulo and Minas Gerais.
77.4% of Cancer awareness fans are female, 22.6% are male, with an average age of 40.0 years.
Cancer awareness fans show strongest brand affinity for Crochet (1.95×), Roberto Carlos (singer) (2.32×), and MSN (1.74×) over the country average.
Cancer awareness fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cancer awareness itself, the audience over-indexes on Roberto Carlos (singer) (2.32×), MSN (1.74×), Pedagogy (1.6×), and Diabetes mellitus awareness (2.86×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cancer awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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