A data profile of the people who buy, follow and care about Cancer awareness in United Kingdom — modelled from more than twelve digital signal sources. Cancer awareness has an estimated audience of 8,625,562 people in United Kingdom.
The average Cancer awareness fan in United Kingdom is 44.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Halifax (United Kingdom bank), Cancer Research UK, Octopus Energy, with strongest over-indexing on Halifax (United Kingdom bank) (1.5× the country average).
Demographically, the Cancer awareness audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cancer awareness fan in United Kingdom is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Halifax (United Kingdom bank).
The key figures that characterise the Cancer awareness profile in United Kingdom.
63.5% are female, 36.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 44.9 |
| Estimated audience size | 8,625,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Cancer awareness audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.4% |
| United Kingdom | 7.1% |
| Spain | 3.3% |
Where the Cancer awareness audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~900K | 1.28× | |
| 02 | East Midlands | ~700K | 1.14× | |
| 03 | Northern Ireland | ~300K | 1.08× | |
| 04 | North West | ~1M | 1.07× | |
| 05 | North East | ~300K | 1.03× | |
| 06 | East of England | ~800K | 1.02× | |
| 07 | Wales | ~500K | 0.99× | |
| 08 | South East | ~1M | 0.96× | |
| 09 | Scotland | ~700K | 0.92× | |
| 10 | England | ~6.5M | 0.88× | |
| 11 | Yorkshire and the Humber | ~600K | 0.88× | |
| 12 | West Midlands | ~300K | 0.87× | |
| 13 | Greater London | ~800K | 0.75× |
The strongest cross-interests of the Cancer awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vicky McClure | Movies & TV | 3.41× | ||
| 02 | Neoplasm | Business & Career | 2.83× | ||
| 03 | Macmillan Cancer Support | Health | 2.70× | ||
| 04 | Cancer Research UK | Health | 2.64× | ||
| 05 | Oncology | Health | 2.63× | ||
| 06 | Human gastrointestinal tract | Health | 2.56× | ||
| 07 | Breast Cancer awareness | Health | 2.51× | ||
| 08 | Sarah, Duchess of York | Literature | 2.08× | ||
| 09 | J. D. Williams | Shopping | 2.07× | ||
| 10 | Old age | Politics & Society | 1.98× | ||
| 11 | Symptom | Health | 1.96× | ||
| 12 | Fundraising | Business & Career | 1.67× | ||
| 13 | Donation | Business & Career | 1.65× | ||
| 14 | Life insurance | Business & Career | 1.64× | ||
| 15 | British Gas | Home & Garden | 1.63× | ||
| 16 | Ricky Hatton | Sports | 1.60× | ||
| 17 | Pension | Business & Career | 1.60× | ||
| 18 | Octopus Energy | Home & Garden | 1.53× | ||
| 19 | Halifax (United Kingdom bank) | Business & Career | 1.50× | ||
| 20 | Strictly Come Dancing | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.26× | |
| Community Orientation | OPEN | 1.22× | |
| Need for Security | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Risk Appetite | THRILL | 0.72× | |
| Early Adopter Mentality | POWER | 0.73× |
Cancer awareness has an estimated audience of 8,625,562 people in United Kingdom, concentrated in England and South East.
63.5% of Cancer awareness fans are female, 36.5% are male, with an average age of 44.9 years.
Cancer awareness fans show strongest brand affinity for Halifax (United Kingdom bank) (1.5×), Cancer Research UK (2.64×), and Octopus Energy (1.53×) over the country average.
Cancer awareness fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cancer awareness itself, the audience over-indexes on Cancer Research UK (2.64×), Octopus Energy (1.53×), Symptom (1.96×), and Macmillan Cancer Support (2.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cancer awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.