A data profile of the people who buy, follow and care about Macmillan Cancer Support in United Kingdom — modelled from more than twelve digital signal sources. Macmillan Cancer Support has an estimated audience of 3,985,621 people in United Kingdom.
Macmillan Cancer Support has an estimated audience of 3,985,621 people in United Kingdom. 72.9% are female, 27.1% are male, average age 49.7. Top brand affinities: Volunteering, Hobby, Aldi, Refrigerator, Kitchen.
Top brand affinities include Volunteering, Hobby, Aldi, with strongest over-indexing on Volunteering (3.97× the country average).
Demographically, the Macmillan Cancer Support audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation.
The typical Macmillan Cancer Support fan in United Kingdom is more female, around 49.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Volunteering.
The key figures that characterise the Macmillan Cancer Support profile in United Kingdom.
72.9% are female, 27.1% are male, average age 49.7.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 49.7 |
| Estimated audience size | 3,985,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 8% | |
| 30-39 | 14% | |
| 40-49 | 27% | |
| 50+ | 48% |
of the worldwide Macmillan Cancer Support audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 96.5% |
| United States | 2.7% |
| Australia | 0.3% |
The strongest cross-interests of the Macmillan Cancer Support audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breast Cancer awareness | Health | 5.23× | ||
| 02 | Home business | Business & Career | 4.47× | ||
| 03 | Pierce Brosnan | Movies & TV | 4.11× | ||
| 04 | Volunteering | Politics & Society | 3.97× | ||
| 05 | Adoption | Kids & Family | 3.88× | ||
| 06 | Refrigerator | Home & Garden | 3.10× | ||
| 07 | Mother's Day | Kids & Family | 3.08× | ||
| 08 | Mobile home | Cars & Mobility | 2.99× | ||
| 09 | Cancer awareness | Health | 2.70× | ||
| 10 | Esso | Cars & Mobility | 2.67× | ||
| 11 | Hobby | Home & Garden | 2.62× | ||
| 12 | Wikipedia | Internet & Social Media | 2.60× | ||
| 13 | Aldi | Shopping | 2.53× | ||
| 14 | TripAdvisor | Travel & Leisure | 2.37× | ||
| 15 | Distilled beverage | Food & Beverages | 2.35× | ||
| 16 | Weddings | Kids & Family | 2.20× | ||
| 17 | Health care | Business & Career | 2.12× | ||
| 18 | Internet & Social Media | 2.10× | |||
| 19 | Charitable organization | Politics & Society | 2.05× | ||
| 20 | Kitchen | Home & Garden | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.70× | |
| Family Orientation | CONSERVATISM | 1.70× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Design Affinity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Macmillan Cancer Support. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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