A data profile of the people who buy, follow and care about Cancer Research UK in United Kingdom — modelled from more than twelve digital signal sources. Cancer Research UK has an estimated audience of 4,458,373 people in United Kingdom.
Cancer Research UK has an estimated audience of 4,458,373 people in United Kingdom. 71.6% are female, 28.4% are male, average age 45.2. Top brand affinities: Volunteering, Hobby, Aldi, Kitchen, Cancer awareness.
Top brand affinities include Volunteering, Hobby, Aldi, with strongest over-indexing on Volunteering (3.59× the country average).
Demographically, the Cancer Research UK audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation.
The typical Cancer Research UK fan in United Kingdom is more female, around 45.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Volunteering.
The key figures that characterise the Cancer Research UK profile in United Kingdom.
71.6% are female, 28.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 45.2 |
| Estimated audience size | 4,458,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Cancer Research UK audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 88.2% |
| United States | 8.1% |
| France | 1.0% |
The strongest cross-interests of the Cancer Research UK audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boy George | Music & Radio | 3.84× | ||
| 02 | Volunteering | Politics & Society | 3.59× | ||
| 03 | Adoption | Kids & Family | 3.04× | ||
| 04 | Cancer awareness | Health | 2.64× | ||
| 05 | Hot tub | Home & Garden | 2.49× | ||
| 06 | Refrigerator | Home & Garden | 2.35× | ||
| 07 | Esso | Cars & Mobility | 2.26× | ||
| 08 | Hobby | Home & Garden | 2.14× | ||
| 09 | Michael Jackson | Music & Radio | 2.04× | ||
| 10 | Wikipedia | Internet & Social Media | 2.00× | ||
| 11 | Aldi | Shopping | 1.93× | ||
| 12 | Distilled beverage | Food & Beverages | 1.86× | ||
| 13 | William Hill (bookmaker) | Games | 1.80× | ||
| 14 | Charitable organization | Politics & Society | 1.74× | ||
| 15 | Kitchen | Home & Garden | 1.71× | ||
| 16 | Lidl | Shopping | 1.69× | ||
| 17 | Internet & Social Media | 1.66× | |||
| 18 | Health care | Business & Career | 1.56× | ||
| 19 | Politics | Politics & Society | 1.55× | ||
| 20 | Weddings | Kids & Family | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.50× | |
| Family Orientation | CONSERVATISM | 1.40× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cancer Research UK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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