A data profile of the people who buy, follow and care about Veja (magazine) in Brazil — modelled from more than twelve digital signal sources. Veja (magazine) has an estimated audience of 10,753,494 people in Brazil.
Veja (magazine) has an estimated audience of 10,753,494 people in Brazil. 65.9% are female, 34.1% are male, average age 41.0. Top brand affinities: Instagram, Country music, Rock music, Shopping malls, Medicine.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.77× the country average).
Demographically, the Veja (magazine) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Veja (magazine) fan in Brazil is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Instagram.
The key figures that characterise the Veja (magazine) profile in Brazil.
65.9% are female, 34.1% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 41.0 |
| Estimated audience size | 10,753,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Veja (magazine) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 61.5% |
| United States | 5.1% |
| France | 3.7% |
The strongest cross-interests of the Veja (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PubMed | Internet & Social Media | 4.18× | ||
| 02 | Tom Welling | Movies & TV | 4.18× | ||
| 03 | Jaden Smith | Movies & TV | 4.18× | ||
| 04 | Andrea Bocelli | Music & Radio | 4.18× | ||
| 05 | Bob Marley | Music & Radio | 4.04× | ||
| 06 | Maria Bethânia | Music & Radio | 3.90× | ||
| 07 | Bossa nova | Music & Radio | 3.02× | ||
| 08 | Country music | Music & Radio | 1.88× | ||
| 09 | Rock music | Music & Radio | 1.88× | ||
| 10 | Internet & Social Media | 1.77× | |||
| 11 | Pop music | Music & Radio | 1.76× | ||
| 12 | Havaianas | Fashion & Accessoires | 1.71× | ||
| 13 | Real property | Home & Garden | 1.70× | ||
| 14 | Shopping malls | Shopping | 1.69× | ||
| 15 | MSN | News | 1.69× | ||
| 16 | Medicine | Business & Career | 1.67× | ||
| 17 | Catholic Church | Politics & Society | 1.64× | ||
| 18 | Centauro | Cars & Mobility | 1.62× | ||
| 19 | Rede Globo | Movies & TV | 1.59× | ||
| 20 | Hip hop music | Music & Radio | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.60× | |
| Individualism | JOY | 1.38× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.84× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Veja (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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