Rascasse Audience Intelligence

Veja (magazine) Audience in United States

A data profile of the people who buy, follow and care about Veja (magazine) in United States — modelled from more than twelve digital signal sources. Veja (magazine) has an estimated audience of 892,990 people in United States.

#794among Website / Newspaper / Magazine in United States#186in News

The average Veja (magazine) fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include uol, Google Maps, Car club, with strongest over-indexing on uol (88× the country average).

Demographically, the Veja (magazine) audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veja (magazine) fan in United States is balanced, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for uol.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veja (magazine) profile in United States.

Audience size
893K
in United States
Gender
53.3%♀
46.7% male
Age
37.0
average years
Country rank
#25528
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Veja (magazine)

53.3% are female, 46.7% are male, average age 37.0.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Veja (magazine) audience in United States
MetricValue
Female53.3%
Male46.7%
Average age37.0
Estimated audience size892,990
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Veja (magazine) audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Veja (magazine) audience comes from United States.

Worldwide audience distribution share by country for Veja (magazine)
CountryShare
Brazil61.5%
United States5.1%
France3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veja (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Veja (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K2.20×
02Washington, District of Columbia~4K2.19×
03Massachusetts~20K2.03×
04Texas~80K1.65×
05Connecticut~9K1.58×
06New Jersey~20K1.54×
07Florida~60K1.47×
08California~90K1.44×
09Rhode Island~2K1.20×
10Illinois~20K1.18×
11Virginia~20K1.16×
12Vermont~1K1.16×
13Alabama~9K1.15×
14North Carolina~20K1.14×
15South Carolina~10K1.12×
16New Hampshire~2K1.10×
17Georgia~20K1.09×
18Arizona~10K1.07×
19Minnesota~9K1.06×
20Maine~2K1.06×
21Tennessee~10K1.03×
22Colorado~9K1.00×
23Mississippi~5K1.00×
24Pennsylvania~20K0.97×
25Louisiana~7K0.93×
26Maryland~9K0.92×
27Washington~10K0.91×
28Arkansas~4K0.91×
29Oklahoma~5K0.85×
30Nevada~5K0.85×
31Kentucky~6K0.82×
32Iowa~4K0.81×
33Delaware~1K0.81×
34North Dakota<1K0.79×
35Kansas~4K0.78×
36Indiana~8K0.77×
37Missouri~7K0.77×
38Wisconsin~7K0.77×
39Utah~4K0.76×
40Hawaii~2K0.75×
41Ohio~10K0.73×
42Nebraska~2K0.73×
43Michigan~10K0.72×
44Alaska<1K0.71×
45Oregon~4K0.69×
46Montana~1K0.69×
47South Dakota<1K0.69×
48Idaho~2K0.64×
49West Virginia~2K0.62×
50New Mexico~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Veja (magazine), United States
0.61×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veja (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veja (magazine) audience
#·InterestCategoryAffinity×
01uolTechnology & Electronics88.00×
02SpiritismHealth25.75×
03RonaldinhoSports20.00×
04Allison JanneyMovies & TV20.00×
05Ford EcoSportCars & Mobility20.00×
06Zachary QuintoMovies & TV20.00×
07Campeonato Brasileiro Série ASports20.00×
08Jason IsaacsMovies & TV18.47×
09Car clubCars & Mobility17.64×
10Kiernan ShipkaMovies & TV13.96×
11Jordan BelfortBusiness & Career13.68×
12Family carCars & Mobility13.33×
13OrangeTechnology & Electronics12.59×
14VolarisTravel & Leisure8.99×
15Sustainable energyHome & Garden6.49×
16WWE Hall of FameSports6.11×
17Google MapsInternet & Social Media5.90×
18Renewable energyBusiness & Career5.45×
19FedExBusiness & Career4.89×
20Las VegasTravel & Leisure3.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veja (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veja (magazine) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE5.86×
Family OrientationCONSERVATISM4.05×
SustainabilityBALANCE2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veja (magazine) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.73×
TraditionCONSERVATISM0.82×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veja (magazine) have in United States?

Veja (magazine) has an estimated audience of 892,990 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Veja (magazine) fans?

53.3% of Veja (magazine) fans are female, 46.7% are male, with an average age of 37.0 years.

03

Which brands do Veja (magazine) fans like most?

Veja (magazine) fans show strongest brand affinity for uol (88×), Google Maps (5.9×), and Car club (17.64×) over the country average.

04

Where do Veja (magazine) fans live in United States?

Veja (magazine) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Veja (magazine) fans also like?

Beyond Veja (magazine) itself, the audience over-indexes on Google Maps (5.9×), Car club (17.64×), Family car (13.33×), and Ronaldinho (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Veja (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Veja (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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