A data profile of the people who buy, follow and care about Infrastructure in Australia — modelled from more than twelve digital signal sources. Infrastructure has an estimated audience of 3,265,588 people in Australia.
Infrastructure has an estimated audience of 3,265,588 people in Australia. 46.9% are female, 53.1% are male, average age 45.0. Top brand affinities: Real property, Wikipedia, Innovation, Renewable energy, Logistics.
Top brand affinities include Real property, Wikipedia, Innovation, with strongest over-indexing on Real property (1.95× the country average).
Demographically, the Infrastructure audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Infrastructure fan in Australia is balanced, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Infrastructure profile in Australia.
46.9% are female, 53.1% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 45.0 |
| Estimated audience size | 3,265,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Infrastructure audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.2% |
| Italy | 5.0% |
The strongest cross-interests of the Infrastructure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.11× | ||
| 02 | Project management | Business & Career | 1.98× | ||
| 03 | Real property | Home & Garden | 1.95× | ||
| 04 | Sustainable energy | Home & Garden | 1.83× | ||
| 05 | Excavator | Cars & Mobility | 1.82× | ||
| 06 | Innovation | Business & Career | 1.77× | ||
| 07 | Lawn mower | Home & Garden | 1.76× | ||
| 08 | Fertilizer | Home & Garden | 1.76× | ||
| 09 | Public security | Politics & Society | 1.75× | ||
| 10 | Microwave oven | Home & Garden | 1.72× | ||
| 11 | Photovoltaics | Home & Garden | 1.71× | ||
| 12 | Air pollution | Health | 1.70× | ||
| 13 | Forestry | Home & Garden | 1.66× | ||
| 14 | Renewable energy | Business & Career | 1.64× | ||
| 15 | Van | Cars & Mobility | 1.64× | ||
| 16 | Cappuccino | Food & Beverages | 1.62× | ||
| 17 | Stainless steel | Home & Garden | 1.54× | ||
| 18 | Rail transport | Travel & Leisure | 1.53× | ||
| 19 | ABC | Movies & TV | 1.52× | ||
| 20 | Logistics | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Individualism | JOY | 1.28× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Travelling | THRILL | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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