A data profile of the people who buy, follow and care about Infrastructure in Colombia — modelled from more than twelve digital signal sources. Infrastructure has an estimated audience of 2,655,163 people in Colombia.
Infrastructure has an estimated audience of 2,655,163 people in Colombia. 47.2% are female, 52.8% are male, average age 39.1. Top brand affinities: Innovation, Public transport, Rail transport, Renovation, IKEA.
Top brand affinities include Innovation, Public transport, Rail transport, with strongest over-indexing on Innovation (1.56× the country average).
Demographically, the Infrastructure audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
The typical Infrastructure fan in Colombia is balanced, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Infrastructure profile in Colombia.
47.2% are female, 52.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 39.1 |
| Estimated audience size | 2,655,163 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Infrastructure audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.2% |
| Italy | 5.0% |
The strongest cross-interests of the Infrastructure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.02× | ||
| 02 | Single-family detached home | Home & Garden | 1.95× | ||
| 03 | Renewable energy | Business & Career | 1.86× | ||
| 04 | First-time buyer | Shopping | 1.80× | ||
| 05 | Automobile repair shop | Cars & Mobility | 1.79× | ||
| 06 | Used car | Cars & Mobility | 1.77× | ||
| 07 | Public transport | Cars & Mobility | 1.72× | ||
| 08 | Bank account | Business & Career | 1.72× | ||
| 09 | Rail transport | Travel & Leisure | 1.64× | ||
| 10 | Renovation | Home & Garden | 1.64× | ||
| 11 | Retail banking | Business & Career | 1.58× | ||
| 12 | Mobile banking | Business & Career | 1.58× | ||
| 13 | Business class | Travel & Leisure | 1.57× | ||
| 14 | Land Rover | Cars & Mobility | 1.57× | ||
| 15 | Innovation | Business & Career | 1.56× | ||
| 16 | Microwave oven | Home & Garden | 1.56× | ||
| 17 | Stock market | Business & Career | 1.55× | ||
| 18 | Employment website | Business & Career | 1.53× | ||
| 19 | Career development | Business & Career | 1.52× | ||
| 20 | IKEA | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.71× | |
| DIY Mentality | THRILL | 1.49× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.56× | |
| Social Media Usage | JOY | 0.65× | |
| Price Sensitivity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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