A data profile of the people who buy, follow and care about Infrastructure in United Kingdom — modelled from more than twelve digital signal sources. Infrastructure has an estimated audience of 4,959,266 people in United Kingdom.
The average Infrastructure fan in United Kingdom is 46.2 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Risk management, Esso, with strongest over-indexing on Wikipedia (5.53× the country average).
Demographically, the Infrastructure audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Infrastructure fan in United Kingdom is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Infrastructure profile in United Kingdom.
42.9% are female, 57.1% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 46.2 |
| Estimated audience size | 4,959,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Infrastructure audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.2% |
| Italy | 5.0% |
Where the Infrastructure audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.31× | |
| 02 | West Midlands | ~300K | 1.30× | |
| 03 | South East | ~800K | 1.20× | |
| 04 | North East | ~200K | 1.03× | |
| 05 | East of England | ~400K | 0.92× | |
| 06 | South West | ~400K | 0.91× | |
| 07 | East Midlands | ~300K | 0.85× | |
| 08 | North West | ~300K | 0.59× |
The strongest cross-interests of the Infrastructure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.53× | ||
| 02 | Risk management | Business & Career | 4.78× | ||
| 03 | Esso | Cars & Mobility | 3.81× | ||
| 04 | Forestry | Home & Garden | 3.52× | ||
| 05 | Sketch comedy | Movies & TV | 3.27× | ||
| 06 | Mobile home | Cars & Mobility | 3.17× | ||
| 07 | Adoption | Kids & Family | 2.89× | ||
| 08 | Refrigerator | Home & Garden | 2.88× | ||
| 09 | Motorhome | Cars & Mobility | 2.85× | ||
| 10 | Political science | Business & Career | 2.85× | ||
| 11 | Satire | Literature | 2.72× | ||
| 12 | Betfair | Games | 2.70× | ||
| 13 | Fish and chips | Food & Beverages | 2.63× | ||
| 14 | Hot tub | Home & Garden | 2.33× | ||
| 15 | William Hill (bookmaker) | Games | 2.09× | ||
| 16 | Internet & Social Media | 2.06× | |||
| 17 | Hobby | Home & Garden | 2.05× | ||
| 18 | Distilled beverage | Food & Beverages | 1.68× | ||
| 19 | Rugby union | Sports | 1.65× | ||
| 20 | Screwfix | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.71× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Design Affinity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.81× |
Infrastructure has an estimated audience of 4,959,266 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
42.9% of Infrastructure fans are female, 57.1% are male, with an average age of 46.2 years.
Infrastructure fans show strongest brand affinity for Wikipedia (5.53×), Risk management (4.78×), and Esso (3.81×) over the country average.
Infrastructure fans in United Kingdom are most concentrated in South East (reach ~800K), Yorkshire and the Humber (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Infrastructure itself, the audience over-indexes on Risk management (4.78×), Esso (3.81×), Refrigerator (2.88×), and Hobby (2.05×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.