A data profile of the people who buy, follow and care about Infrastructure in Spain — modelled from more than twelve digital signal sources. Infrastructure has an estimated audience of 3,587,522 people in Spain.
Infrastructure has an estimated audience of 3,587,522 people in Spain. 46.4% are female, 53.6% are male, average age 48.2. Top brand affinities: Refrigerator, IBEX 35, Satire, Iberia (airline), WhatsApp.
Top brand affinities include Refrigerator, IBEX 35, Satire, with strongest over-indexing on Refrigerator (5.1× the country average).
Demographically, the Infrastructure audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Infrastructure fan in Spain is balanced, around 48.2 years old, with strong Individualism tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Infrastructure profile in Spain.
46.4% are female, 53.6% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 48.2 |
| Estimated audience size | 3,587,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 40% |
of the worldwide Infrastructure audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.2% |
| Italy | 5.0% |
The strongest cross-interests of the Infrastructure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 6.98× | ||
| 02 | Satire | Literature | 6.64× | ||
| 03 | Refrigerator | Home & Garden | 5.10× | ||
| 04 | Risk management | Business & Career | 3.86× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 3.70× | ||
| 06 | Betfair | Games | 3.34× | ||
| 07 | Sustainable energy | Home & Garden | 2.88× | ||
| 08 | IBEX 35 | Business & Career | 2.81× | ||
| 09 | Volunteering | Politics & Society | 2.66× | ||
| 10 | Anthropology | Business & Career | 2.31× | ||
| 11 | Real property | Home & Garden | 2.30× | ||
| 12 | Innovation | Business & Career | 2.25× | ||
| 13 | Caixabank | Business & Career | 2.23× | ||
| 14 | Distilled beverage | Food & Beverages | 2.22× | ||
| 15 | Internet & Social Media | 2.19× | |||
| 16 | Iberia (airline) | Travel & Leisure | 2.12× | ||
| 17 | Bankinter | Business & Career | 1.90× | ||
| 18 | Banco Sabadell | Business & Career | 1.78× | ||
| 19 | Take-out | Food & Beverages | 1.75× | ||
| 20 | Kitchen | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.96× | |
| Convenience Orientation | PREMIUM | 1.90× | |
| Community Orientation | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.81× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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