A data profile of the people who buy, follow and care about Infrastructure in France — modelled from more than twelve digital signal sources. Infrastructure has an estimated audience of 4,490,840 people in France.
Infrastructure has an estimated audience of 4,490,840 people in France. 43.0% are female, 57.0% are male, average age 45.4. Top brand affinities: Love & Sex, Kitchen garden, Broadcasting of sports events, Christmas Gift, Dentistry.
Top brand affinities include Love & Sex, Kitchen garden, Broadcasting of sports events, with strongest over-indexing on Love & Sex (94.38× the country average).
Demographically, the Infrastructure audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Individualism.
The typical Infrastructure fan in France is more male, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Infrastructure profile in France.
43.0% are female, 57.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 45.4 |
| Estimated audience size | 4,490,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Infrastructure audience comes from France.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.2% |
| Italy | 5.0% |
The strongest cross-interests of the Infrastructure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 94.38× | ||
| 02 | Christmas Gift | Kids & Family | 14.69× | ||
| 03 | Kitchen garden | Home & Garden | 13.15× | ||
| 04 | Broadcasting of sports events | Movies & TV | 11.50× | ||
| 05 | Zoom lens | Technology & Electronics | 11.22× | ||
| 06 | Dentistry | Business & Career | 11.01× | ||
| 07 | Christmas tree | Kids & Family | 10.76× | ||
| 08 | New Testament | Politics & Society | 8.75× | ||
| 09 | Hormone | Health | 6.97× | ||
| 10 | Improvisation | Music & Radio | 5.90× | ||
| 11 | Public transport | Cars & Mobility | 2.83× | ||
| 12 | Local news | News | 2.59× | ||
| 13 | Midi Libre | News | 2.55× | ||
| 14 | TotalEnergies | Cars & Mobility | 2.13× | ||
| 15 | Real property | Home & Garden | 2.00× | ||
| 16 | Ouest France | News | 1.79× | ||
| 17 | Innovation | Business & Career | 1.78× | ||
| 18 | Norauto | Cars & Mobility | 1.73× | ||
| 19 | La Banque postale | Business & Career | 1.61× | ||
| 20 | Ouest-France | News | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.26× | |
| Individualism | JOY | 1.89× | |
| Convenience Orientation | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.71× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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