Rascasse Audience Intelligence

Infrastructure Audience in Germany

A data profile of the people who buy, follow and care about Infrastructure in Germany — modelled from more than twelve digital signal sources. Infrastructure has an estimated audience of 2,641,458 people in Germany.

#1491among Topic in Germany#78in Politics & Society

The average Infrastructure fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heath Ledger, Nature, Natural gas, with strongest over-indexing on Heath Ledger (9.84× the country average).

Demographically, the Infrastructure audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Infrastructure fan in Germany is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Heath Ledger.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infrastructure profile in Germany.

Audience size
2.6M
in Germany
Gender
42.9%♀
57.1% male
Age
41.6
average years
Country rank
#2473
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infrastructure fans

42.9% are female, 57.1% are male, average age 41.6.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Infrastructure audience in Germany
MetricValue
Female42.9%
Male57.1%
Average age41.6
Estimated audience size2,641,458
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Infrastructure audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3923%
40-4925%
50+22%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Infrastructure audience comes from Germany.

Worldwide audience distribution share by country for Infrastructure
CountryShare
United States20.8%
India5.2%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infrastructure audience in Germany is strongest.

Fig. 05

Top regions by affinity

Infrastructure fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.22×
02Hamburg~70K1.15×
03Niedersachsen~300K1.14×
04Berlin~100K1.13×
05Nordrhein-Westfalen~600K1.11×
06Bremen~20K1.08×
07Schleswig-Holstein~100K1.05×
08Baden-Württemberg~400K1.01×
09Rheinland-Pfalz~100K1.01×
10Saarland~30K1.01×
11Brandenburg~80K0.96×
12Bayern~400K0.93×
13Thüringen~60K0.92×
14Sachsen~100K0.89×
15Sachsen-Anhalt~60K0.84×
16Mecklenburg-Vorpommern~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Infrastructure, Germany
0.80×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infrastructure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infrastructure audience
#·InterestCategoryAffinity×
01Heath LedgerMovies & TV9.84×
02James FrancoMovies & TV9.55×
03Hilary SwankMovies & TV8.66×
04Natural gasCars & Mobility7.14×
05Petroleum industryBusiness & Career5.98×
06PetroleumCars & Mobility5.09×
07Non-alcoholic beverageFood & Beverages3.82×
08Computer securityBusiness & Career2.62×
09Public transportCars & Mobility2.45×
10MSNNews2.36×
11Solar energyHome & Garden2.33×
12Efficient energy useTechnology & Electronics2.31×
13NatureHome & Garden2.22×
14Aral AGCars & Mobility2.11×
15Müller (company)Food & Beverages1.99×
16VacationsTravel & Leisure1.98×
17StuttgartTravel & Leisure1.87×
18TattoosFashion & Accessoires1.74×
19German languagePolitics & Society1.68×
20FamilyKids & Family1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infrastructure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infrastructure audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Convenience OrientationPREMIUM1.59×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infrastructure audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Sports ActivityPOWER0.73×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infrastructure have in Germany?

Infrastructure has an estimated audience of 2,641,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Infrastructure fans?

42.9% of Infrastructure fans are female, 57.1% are male, with an average age of 41.6 years.

03

Which brands do Infrastructure fans like most?

Infrastructure fans show strongest brand affinity for Heath Ledger (9.84×), Nature (2.22×), and Natural gas (7.14×) over the country average.

04

Where do Infrastructure fans live in Germany?

Infrastructure fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Infrastructure fans also like?

Beyond Infrastructure itself, the audience over-indexes on Nature (2.22×), Natural gas (7.14×), Müller (company) (1.99×), and Family (1.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Infrastructure audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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