Infrastructure Audience in Germany
Infrastructure has an estimated audience of 2,641,458 people in Germany. 42.9% are female, 57.1% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Pillow, VfL Wolfsburg, Israel, Jayson Tatum.
The average Infrastructure fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Pillow, VfL Wolfsburg, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Infrastructure audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Infrastructure fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 41.6 |
| Estimated audience size | 2,641,458 |
Audience persona
The typical Infrastructure fan in Germany is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 680,297 | 1.18× |
| Bayern | 394,198 | 0.93× |
| Baden-Württemberg | 377,189 | 1.05× |
| Niedersachsen | 305,688 | 1.19× |
| Hessen | 231,537 | 1.15× |
| Rheinland-Pfalz | 132,290 | 1× |
| Berlin | 120,542 | 1.02× |
| Sachsen | 110,820 | 0.86× |
| Schleswig-Holstein | 102,037 | 1.08× |
| Brandenburg | 77,830 | 0.95× |
| Hamburg | 69,615 | 1.17× |
| Thüringen | 57,918 | 0.86× |
| Sachsen-Anhalt | 52,469 | 0.77× |
| Mecklenburg-Vorpommern | 36,877 | 0.73× |
| Saarland | 32,753 | 1.01× |
| Bremen | 24,180 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.81× | Home & Garden |
| VfL Wolfsburg | 1.5× | Sports |
| Israel | 1.75× | Travel & Leisure |
| Jayson Tatum | 5.75× | Sports |
| Snow White (Fables) | 1.73× | Literature |
| KLIX (AM) | 1.82× | Music & Radio |
| Esra Erol | 3.84× | Movies & TV |
| Este, Veneto | 1.68× | Travel & Leisure |
| MK | 1.83× | Music & Radio |
| Buying a House | 3.57× | Home & Garden |
| Sixx | 1.67× | Movies & TV |
| Kodi (software) | 1.5× | Technology & Electronics |
| Volvo V60 | 2.45× | Cars & Mobility |
| Keeper (password manager) | 2.18× | Technology & Electronics |
| Moroccan riad | 2.99× | Politics & Society |
| The Hooters | 4.34× | Music & Radio |
| Video izle | 1.64× | |
| Eden Lake | 2.41× | Movies & TV |
| Corfu (regional unit) | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.69 |
| DIY Mentality | THRILL | 1.61 |
| Convenience Orientation | PREMIUM | 1.54 |
| Indulgence | JOY | 1.5 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Quality Awareness | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.2% |
| Italy | 5.0% |
See Infrastructure audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Infrastructure have in Germany?
Infrastructure has an estimated audience of 2,641,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Infrastructure fans?
42.9% of Infrastructure fans are female, 57.1% are male, with an average age of 41.6 years.
Which brands do Infrastructure fans like most?
Infrastructure fans show strongest brand affinity for Stradivarius (1.97×), Pillow (1.81×), and VfL Wolfsburg (1.5×) over the country average.
Where do Infrastructure fans live in Germany?
Infrastructure fans in Germany are most concentrated in Nordrhein-Westfalen (reach 680,297), Bayern (reach 394,198), and Baden-Württemberg (reach 377,189). These three regions account for the largest share of the active audience.
What other brands do Infrastructure fans also like?
Beyond Infrastructure itself, the audience over-indexes on Pillow (1.81×), VfL Wolfsburg (1.5×), Israel (1.75×), and Jayson Tatum (5.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.