A data profile of the people who buy, follow and care about Infrastructure in India — modelled from more than twelve digital signal sources. Infrastructure has an estimated audience of 5,694,704 people in India.
Infrastructure has an estimated audience of 5,694,704 people in India. 17.4% are female, 82.6% are male, average age 34.0. Top brand affinities: Innovation, Real property, Apartment, Volunteering, Project management.
Top brand affinities include Innovation, Real property, Apartment, with strongest over-indexing on Innovation (2.08× the country average).
Demographically, the Infrastructure audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Infrastructure fan in India is more male, around 34.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Infrastructure profile in India.
17.4% are female, 82.6% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 17.4% |
| Male | 82.6% |
| Average age | 34.0 |
| Estimated audience size | 5,694,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Infrastructure audience comes from India.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.2% |
| Italy | 5.0% |
The strongest cross-interests of the Infrastructure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WebEx | Technology & Electronics | 6.11× | ||
| 02 | Twilio | Technology & Electronics | 6.03× | ||
| 03 | Google Images | Internet & Social Media | 3.54× | ||
| 04 | Project management | Business & Career | 3.18× | ||
| 05 | Sustainable energy | Home & Garden | 2.62× | ||
| 06 | Food processing | Food & Beverages | 2.56× | ||
| 07 | Real property | Home & Garden | 2.51× | ||
| 08 | Lodging | Travel & Leisure | 2.09× | ||
| 09 | Innovation | Business & Career | 2.08× | ||
| 10 | OLX | Shopping | 1.98× | ||
| 11 | Indian Railways | Cars & Mobility | 1.93× | ||
| 12 | Renovation | Home & Garden | 1.91× | ||
| 13 | Volunteering | Politics & Society | 1.88× | ||
| 14 | Philanthropy | Arts & Culture | 1.84× | ||
| 15 | Hindustan | Politics & Society | 1.76× | ||
| 16 | Apartment | Business & Career | 1.62× | ||
| 17 | Activism | Politics & Society | 1.61× | ||
| 18 | Himalayas | Travel & Leisure | 1.57× | ||
| 19 | Wikipedia | Internet & Social Media | 1.51× | ||
| 20 | Social media marketing | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.96× | |
| Quality Awareness | PREMIUM | 1.74× | |
| Career Orientation | POWER | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Social Media Usage | JOY | 0.68× | |
| Tradition | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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