A data profile of the people who buy, follow and care about Infrastructure in Brazil — modelled from more than twelve digital signal sources. Infrastructure has an estimated audience of 5,059,913 people in Brazil.
Infrastructure has an estimated audience of 5,059,913 people in Brazil. 49.7% are female, 50.3% are male, average age 40.4. Top brand affinities: Rock music, MSN, Enel, Localiza, Google Maps.
Top brand affinities include Rock music, MSN, Enel, with strongest over-indexing on Rock music (1.52× the country average).
Demographically, the Infrastructure audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Infrastructure fan in Brazil is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Rock music.
The key figures that characterise the Infrastructure profile in Brazil.
49.7% are female, 50.3% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.4 |
| Estimated audience size | 5,059,913 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Infrastructure audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.2% |
| Italy | 5.0% |
The strongest cross-interests of the Infrastructure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ubuntu (operating system) | Technology & Electronics | 5.42× | ||
| 02 | Liam Neeson | Movies & TV | 2.46× | ||
| 03 | Masonry | Home & Garden | 2.19× | ||
| 04 | Spanish language | Politics & Society | 2.08× | ||
| 05 | MSN | News | 1.99× | ||
| 06 | Bossa nova | Music & Radio | 1.92× | ||
| 07 | Manaus | Travel & Leisure | 1.91× | ||
| 08 | Public transport | Cars & Mobility | 1.88× | ||
| 09 | Enel | Home & Garden | 1.86× | ||
| 10 | Petrobras | Cars & Mobility | 1.86× | ||
| 11 | Google Maps | Internet & Social Media | 1.82× | ||
| 12 | The Big Bang Theory | Movies & TV | 1.68× | ||
| 13 | Localiza | Cars & Mobility | 1.66× | ||
| 14 | Wikipedia | Internet & Social Media | 1.63× | ||
| 15 | Linux | Technology & Electronics | 1.59× | ||
| 16 | Anne Hathaway | Movies & TV | 1.58× | ||
| 17 | Lodging | Travel & Leisure | 1.56× | ||
| 18 | Rock music | Music & Radio | 1.52× | ||
| 19 | Jeep Compass | Cars & Mobility | 1.52× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Convenience Orientation | PREMIUM | 1.47× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Indulgence | JOY | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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