Infrastructure Audience in United States

Infrastructure logo

Infrastructure has an estimated audience of 22,695,675 people in United States. 41.9% are female, 58.1% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Pillow, Urban Outfitters, 3D printing.

The average Infrastructure fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Pillow, with strongest over-indexing on Israel (3.55× the country average). Demographically, the Infrastructure audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Infrastructure fans

Demographic split for Infrastructure audience in United States
MetricValue
Female41.9%
Male58.1%
Average age44.5
Estimated audience size22,695,675

Audience persona

The typical Infrastructure fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Infrastructure in United States
RegionReachAffinity
California3,209,8501.29×
Texas2,620,8951.34×
Florida1,589,8281.03×
New York1,506,9631.19×
Georgia860,2741.23×
Illinois831,3811.1×
North Carolina776,1351.14×
Virginia772,6231.4×
Pennsylvania729,4490.95×
New Jersey636,2611.1×
Washington610,9591.34×
Ohio591,3800.85×
Michigan546,9940.92×
Massachusetts507,6301.14×
Maryland451,9521.16×
Arizona437,3780.94×
Tennessee391,4050.86×
Colorado361,1861.01×
Indiana356,5040.86×
Missouri341,8530.93×
South Carolina339,0600.99×
Louisiana300,6951.03×
Minnesota299,0840.92×
Wisconsin290,0230.85×
Oregon279,8301.08×
Alabama273,8980.86×
Kentucky241,2530.85×
Connecticut234,5671.03×
Oklahoma231,6780.92×
Nevada206,1640.94×
Utah196,5490.97×
Iowa166,0750.89×
Kansas165,6370.93×
Mississippi160,8550.86×
Arkansas147,2940.79×
Washington, District of Columbia124,4541.82×
Hawaii119,0641.22×
New Mexico117,2861.03×
Nebraska98,8000.87×
Idaho94,4840.83×
West Virginia84,9010.8×
New Hampshire80,0450.9×
Maine74,4330.92×
Rhode Island73,6121.02×
Delaware54,2890.87×
Montana51,3690.82×
Alaska51,0521.05×
North Dakota38,9030.83×
South Dakota38,5530.73×
Vermont35,7750.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infrastructure audience
BrandAffinityCategory
Israel3.55×Travel & Leisure
Jeep Wagoneer5.02×Cars & Mobility
Pillow1.81×Home & Garden
Urban Outfitters1.51×Shopping
3D printing1.62×Technology & Electronics
Kendra Scott1.85×Fashion & Accessoires
Cam Ward2.3×Sports
Wikia1.98×Internet & Social Media
Jesse Plemons1.87×Movies & TV
Nebraska Cornhuskers football1.77×Sports
Urban horticulture1.76×Home & Garden
MK1.9×Music & Radio
Kento Yamazaki4.45×Movies & TV
N1 road (South Africa)1.61×Travel & Leisure
Home staging2.04×Home & Garden
Mangaka1.64×Literature
Jeep Grand Cherokee (WJ)2.3×Cars & Mobility
Glossier1.95×Beauty & Wellness
Keeper (password manager)2.29×Technology & Electronics
Keith Stanfield2.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infrastructure audience
TraitClusterScore
PatriotismCONSERVATISM1.37
DIY MentalityTHRILL1.34
Convenience OrientationPREMIUM1.34
IndividualismJOY1.33
Need for SecurityCONSERVATISM1.29
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Infrastructure
CountryShare
United States20.8%
India5.2%
Italy5.0%

See Infrastructure audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Infrastructure have in United States?

Infrastructure has an estimated audience of 22,695,675 people in United States, concentrated in California and Texas.

What is the gender split and age of Infrastructure fans?

41.9% of Infrastructure fans are female, 58.1% are male, with an average age of 44.5 years.

Which brands do Infrastructure fans like most?

Infrastructure fans show strongest brand affinity for Israel (3.55×), Jeep Wagoneer (5.02×), and Pillow (1.81×) over the country average.

Where do Infrastructure fans live in United States?

Infrastructure fans in United States are most concentrated in California (reach 3,209,850), Texas (reach 2,620,895), and Florida (reach 1,589,828). These three regions account for the largest share of the active audience.

What other brands do Infrastructure fans also like?

Beyond Infrastructure itself, the audience over-indexes on Jeep Wagoneer (5.02×), Pillow (1.81×), Urban Outfitters (1.51×), and 3D printing (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.