Rascasse Audience Intelligence

Infrastructure Audience in United States

A data profile of the people who buy, follow and care about Infrastructure in United States — modelled from more than twelve digital signal sources. Infrastructure has an estimated audience of 22,695,675 people in United States.

#954among Topic in United States#78in Politics & Society

The average Infrastructure fan in United States is 44.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Real property, Natural gas, Risk management, with strongest over-indexing on Real property (2.61× the country average).

Demographically, the Infrastructure audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infrastructure fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infrastructure profile in United States.

Audience size
22.7M
in United States
Gender
41.9%♀
58.1% male
Age
44.5
average years
Country rank
#1398
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infrastructure fans

41.9% are female, 58.1% are male, average age 44.5.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Infrastructure audience in United States
MetricValue
Female41.9%
Male58.1%
Average age44.5
Estimated audience size22,695,675
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Infrastructure audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4924%
50+33%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Infrastructure audience comes from United States.

Worldwide audience distribution share by country for Infrastructure
CountryShare
United States20.8%
India5.2%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infrastructure audience in United States is strongest.

Fig. 05

Top regions by affinity

Infrastructure fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M1.57×
02Virginia~700K1.33×
03Washington, District of Columbia~90K1.26×
04Georgia~900K1.23×
05Hawaii~100K1.22×
06Louisiana~400K1.21×
07North Carolina~800K1.18×
08South Carolina~400K1.16×
09California~3M1.14×
10Maryland~400K1.13×
11Alaska~50K1.11×
12Washington~500K1.07×
13Illinois~800K1.06×
14Kansas~200K1.03×
15New Jersey~600K1.02×
16Massachusetts~500K1.01×
17Kentucky~300K1.01×
18New York~1.5M1.00×
19Colorado~400K1.00×
20Nebraska~100K1.00×
21Indiana~400K0.99×
22Pennsylvania~700K0.98×
23Connecticut~200K0.98×
24Utah~200K0.98×
25New Mexico~100K0.98×
26South Dakota~50K0.98×
27North Dakota~50K0.98×
28Maine~80K0.97×
29Oklahoma~200K0.96×
30Oregon~200K0.94×
31Iowa~200K0.94×
32Mississippi~200K0.94×
33Rhode Island~70K0.93×
34Arkansas~200K0.92×
35Delaware~60K0.92×
36Montana~60K0.92×
37Vermont~40K0.92×
38Arizona~400K0.91×
39Alabama~300K0.91×
40Nevada~200K0.91×
41Minnesota~300K0.90×
42Idaho~100K0.90×
43Michigan~500K0.89×
44Missouri~300K0.89×
45Wisconsin~300K0.89×
46New Hampshire~80K0.89×
47Florida~1.5M0.87×
48Ohio~600K0.83×
49Tennessee~400K0.83×
50West Virginia~90K0.83×
Fig. 06

Affinity by region

Affinity by region — Infrastructure, United States
0.83×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infrastructure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infrastructure audience
#·InterestCategoryAffinity×
01Natural gasCars & Mobility2.76×
02Real propertyHome & Garden2.61×
03Risk managementBusiness & Career2.25×
04Political scienceBusiness & Career2.24×
05Tractor Supply CompanyShopping2.17×
06Dump truckCars & Mobility2.15×
07Renewable energyBusiness & Career2.06×
08Rail transportTravel & Leisure2.04×
09Microwave ovenHome & Garden2.04×
10NASDAQBusiness & Career1.99×
11Hardware storeHome & Garden1.81×
12Ace HardwareHome & Garden1.77×
13Solar energyHome & Garden1.75×
14LodgingTravel & Leisure1.74×
15GeneticsKids & Family1.67×
16AuctionShopping1.66×
17United Parcel ServiceBusiness & Career1.59×
18Fox News ChannelMovies & TV1.56×
19MenardsHome & Garden1.55×
20UniversityBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infrastructure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infrastructure audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Need for SecurityCONSERVATISM1.41×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infrastructure audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.79×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infrastructure have in United States?

Infrastructure has an estimated audience of 22,695,675 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Infrastructure fans?

41.9% of Infrastructure fans are female, 58.1% are male, with an average age of 44.5 years.

03

Which brands do Infrastructure fans like most?

Infrastructure fans show strongest brand affinity for Real property (2.61×), Natural gas (2.76×), and Risk management (2.25×) over the country average.

04

Where do Infrastructure fans live in United States?

Infrastructure fans in United States are most concentrated in Texas (reach ~3M), California (reach ~3M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Infrastructure fans also like?

Beyond Infrastructure itself, the audience over-indexes on Natural gas (2.76×), Risk management (2.25×), Genetics (1.67×), and University (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Infrastructure audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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