A data profile of the people who buy, follow and care about Infrastructure in Italy — modelled from more than twelve digital signal sources. Infrastructure has an estimated audience of 5,412,662 people in Italy.
Infrastructure has an estimated audience of 5,412,662 people in Italy. 41.5% are female, 58.5% are male, average age 46.5. Top brand affinities: Wikipedia, Satire, Personal finance, WhatsApp, Mediaset.
Top brand affinities include Wikipedia, Satire, Personal finance, with strongest over-indexing on Wikipedia (6.4× the country average).
Demographically, the Infrastructure audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Infrastructure fan in Italy is more male, around 46.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Infrastructure profile in Italy.
41.5% are female, 58.5% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 46.5 |
| Estimated audience size | 5,412,662 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Infrastructure audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.2% |
| Italy | 5.0% |
The strongest cross-interests of the Infrastructure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 6.40× | ||
| 02 | New Testament | Politics & Society | 4.44× | ||
| 03 | Improvisation | Music & Radio | 4.34× | ||
| 04 | Satire | Literature | 4.10× | ||
| 05 | Mediaset | Technology & Electronics | 2.51× | ||
| 06 | General practitioner | Health | 2.42× | ||
| 07 | Champagne | Food & Beverages | 2.32× | ||
| 08 | Genetics | Kids & Family | 2.22× | ||
| 09 | Volunteering | Politics & Society | 1.99× | ||
| 10 | Milk | Food & Beverages | 1.92× | ||
| 11 | Innovation | Business & Career | 1.85× | ||
| 12 | Personal finance | Business & Career | 1.84× | ||
| 13 | Musical theatre | Movies & TV | 1.78× | ||
| 14 | AutoScout24 | Cars & Mobility | 1.77× | ||
| 15 | Internet & Social Media | 1.75× | |||
| 16 | Wine tasting | Food & Beverages | 1.71× | ||
| 17 | Coop | Food & Beverages | 1.69× | ||
| 18 | Singer-songwriter | Music & Radio | 1.59× | ||
| 19 | Borsa Italiana | Business & Career | 1.58× | ||
| 20 | SuperEnalotto | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.67× | |
| Individualism | JOY | 1.41× | |
| Career Orientation | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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