Petroleum Audience in Germany
Petroleum has an estimated audience of 1,231,467 people in Germany. 35.5% are female, 64.5% are male, average age 42.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Diesel engine, Diesel fuel, Fuel, HVAC, Electrical grid.
The average Petroleum fan in Germany is 42.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Diesel engine, Diesel fuel, Fuel, with strongest over-indexing on Diesel engine (10.17× the country average). Demographically, the Petroleum audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Petroleum fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 42.2 |
| Estimated audience size | 1,231,467 |
Audience persona
The typical Petroleum fan in Germany is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Diesel engine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 241,130 | 1.22× |
| Nordrhein-Westfalen | 207,636 | 0.77× |
| Baden-Württemberg | 160,674 | 0.96× |
| Niedersachsen | 114,702 | 0.96× |
| Hessen | 90,053 | 0.96× |
| Rheinland-Pfalz | 85,778 | 1.39× |
| Sachsen | 56,364 | 0.93× |
| Brandenburg | 42,597 | 1.12× |
| Sachsen-Anhalt | 42,383 | 1.33× |
| Thüringen | 40,614 | 1.29× |
| Schleswig-Holstein | 34,897 | 0.79× |
| Berlin | 26,787 | 0.49× |
| Mecklenburg-Vorpommern | 26,556 | 1.13× |
| Saarland | 23,416 | 1.55× |
| Hamburg | 12,989 | 0.47× |
| Bremen | 6,896 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diesel engine | 10.17× | Cars & Mobility |
| Diesel fuel | 11.43× | Cars & Mobility |
| Fuel | 8.36× | Cars & Mobility |
| HVAC | 5.35× | Home & Garden |
| Electrical grid | 12.46× | Home & Garden |
| Temperature | 5.44× | Health |
| Engine | 3.65× | Cars & Mobility |
| Petroleum industry | 11.27× | Business & Career |
| Natural gas | 7.07× | Cars & Mobility |
| Infrastructure | 5.09× | Politics & Society |
| AutoScout24 | 2.13× | Cars & Mobility |
| Payback | 3.62× | Shopping |
| Star Tankstellen | 3.43× | Cars & Mobility |
| Road | 3.39× | Travel & Leisure |
| Aral AG | 1.75× | Cars & Mobility |
| EBay | 1.56× | Shopping |
| Škoda Auto | 2.06× | Cars & Mobility |
| Commerzbank | 1.6× | Business & Career |
| SUVs | 1.85× | Cars & Mobility |
| Family car | 2.78× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.64 |
| DIY Mentality | THRILL | 1.47 |
| Quality Awareness | PREMIUM | 1.44 |
| Convenience Orientation | PREMIUM | 1.43 |
| Urban Lifestyle | OPEN | 1.42 |
| Need for Security | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Taiwan | 5.1% |
| India | 4.0% |
See Petroleum audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Petroleum have in Germany?
Petroleum has an estimated audience of 1,231,467 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Petroleum fans?
35.5% of Petroleum fans are female, 64.5% are male, with an average age of 42.2 years.
Which brands do Petroleum fans like most?
Petroleum fans show strongest brand affinity for Diesel engine (10.17×), Diesel fuel (11.43×), and Fuel (8.36×) over the country average.
Where do Petroleum fans live in Germany?
Petroleum fans in Germany are most concentrated in Bayern (reach 241,130), Nordrhein-Westfalen (reach 207,636), and Baden-Württemberg (reach 160,674). These three regions account for the largest share of the active audience.
What other brands do Petroleum fans also like?
Beyond Petroleum itself, the audience over-indexes on Diesel fuel (11.43×), Fuel (8.36×), HVAC (5.35×), and Electrical grid (12.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Petroleum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.