Rascasse Audience Intelligence

Star Tankstellen Target Market in Germany

A data profile of the people who buy, follow and care about Star Tankstellen in Germany — modelled from more than twelve digital signal sources. Star Tankstellen has an estimated audience of 4,505,654 people in Germany.

#150among Brand in Germany#64in Cars & Mobility

The average Star Tankstellen fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Sachsen.

Top brand affinities include Car wash, Automobile repair shop, Bedroom furniture, with strongest over-indexing on Car wash (9.18× the country average).

Demographically, the Star Tankstellen audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Star Tankstellen fan in Germany is more male, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Car wash.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Tankstellen profile in Germany.

Audience size
4.5M
in Germany
Gender
37.4%♀
62.6% male
Age
40.4
average years
Country rank
#1253
Brand in Germany
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Star Tankstellen

37.4% are female, 62.6% are male, average age 40.4.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Star Tankstellen audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age40.4
Estimated audience size4,505,654
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Star Tankstellen audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

94.6%

of the worldwide Star Tankstellen audience comes from Germany.

Worldwide audience distribution share by country for Star Tankstellen
CountryShare
Germany94.6%
Netherlands4.4%
Poland0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Tankstellen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Star Tankstellen customers by region in Germany
#RegionReachAffinity×
01Sachsen~400K2.17×
02Schleswig-Holstein~300K1.94×
03Sachsen-Anhalt~200K1.60×
04Thüringen~200K1.60×
05Nordrhein-Westfalen~1.5M1.59×
06Brandenburg~200K1.34×
07Hamburg~100K1.32×
08Niedersachsen~500K1.30×
09Berlin~200K1.05×
10Bremen~30K0.75×
11Mecklenburg-Vorpommern~50K0.62×
12Hessen~90K0.27×
13Rheinland-Pfalz~50K0.24×
14Saarland~10K0.20×
15Bayern~60K0.09×
16Baden-Württemberg~50K0.08×
Fig. 06

Affinity by region

Affinity by region — Star Tankstellen, Germany
0.08×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Tankstellen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Tankstellen audience
#·InterestCategoryAffinity×
01Car washCars & Mobility9.18×
02Automobile repair shopCars & Mobility5.59×
03Central heatingHome & Garden4.99×
04SubaruCars & Mobility4.90×
05Bedroom furnitureHome & Garden4.47×
06Sandra BullockMovies & TV4.30×
07Motor oilCars & Mobility4.29×
08CarcareCars & Mobility4.16×
09HyundaiCars & Mobility3.50×
10Tesla MotorsCars & Mobility3.31×
11HatchbackCars & Mobility3.26×
12Antique carCars & Mobility3.16×
13Motorcycle helmetCars & Mobility3.12×
14Used carCars & Mobility2.89×
15TipicoGames2.73×
16Solar energyHome & Garden2.55×
17VacationsTravel & Leisure1.76×
18NatureHome & Garden1.74×
19AutoScout24Cars & Mobility1.73×
20FamilyKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Tankstellen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Tankstellen audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.87×
PatriotismCONSERVATISM1.49×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Tankstellen audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
MindfulnessBALANCE0.85×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Star Tankstellen's target market in Germany?

Star Tankstellen's target market in Germany covers an estimated 4,505,654 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Star Tankstellen customers?

37.4% of the Star Tankstellen audience are female, 62.6% are male, with an average age of 40.4 years.

03

Which brands do Star Tankstellen fans like most?

Star Tankstellen fans show strongest brand affinity for Car wash (9.18×), Automobile repair shop (5.59×), and Bedroom furniture (4.47×) over the country average.

04

Where do Star Tankstellen fans live in Germany?

Star Tankstellen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Niedersachsen (reach ~500K), and Sachsen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Star Tankstellen fans also like?

Beyond Star Tankstellen itself, the audience over-indexes on Automobile repair shop (5.59×), Bedroom furniture (4.47×), Carcare (4.16×), and Used car (2.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Star Tankstellen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Star Tankstellen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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