Star Tankstellen Audience in Germany
Star Tankstellen has an estimated audience of 4,379,696 people in Germany. 52.8% are female, 47.2% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Sachsen. Top brand affinities: Gil Ofarim, CAC 40, Progressive rock, Building insulation, Pumuckl.
The average Star Tankstellen fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Sachsen. Top brand affinities include Gil Ofarim, CAC 40, Progressive rock, with strongest over-indexing on Gil Ofarim (2.03× the country average). Demographically, the Star Tankstellen audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Star Tankstellen fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.5 |
| Estimated audience size | 4,379,696 |
Audience persona
The typical Star Tankstellen fan in Germany is balanced, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,632,185 | 1.7× |
| Niedersachsen | 599,306 | 1.41× |
| Sachsen | 456,386 | 2.12× |
| Schleswig-Holstein | 295,059 | 1.88× |
| Berlin | 192,402 | 0.98× |
| Brandenburg | 177,983 | 1.31× |
| Sachsen-Anhalt | 176,145 | 1.55× |
| Thüringen | 158,411 | 1.42× |
| Hamburg | 135,852 | 1.37× |
| Hessen | 112,257 | 0.34× |
| Bayern | 80,553 | 0.11× |
| Rheinland-Pfalz | 56,743 | 0.26× |
| Baden-Württemberg | 55,756 | 0.09× |
| Mecklenburg-Vorpommern | 54,271 | 0.65× |
| Bremen | 25,013 | 0.67× |
| Saarland | 7,018 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.03× | Music & Radio |
| CAC 40 | 1.59× | Business & Career |
| Progressive rock | 1.5× | Music & Radio |
| Building insulation | 2.68× | Home & Garden |
| Pumuckl | 3.43× | Movies & TV |
| Home Delivery | 1.54× | Food & Beverages |
| MK | 1.58× | Music & Radio |
| Acoustic music | 2.17× | Music & Radio |
| Corfu (regional unit) | 1.71× | Travel & Leisure |
| Underarm hair | 3.93× | Beauty & Wellness |
| Hypertext | 1.55× | Technology & Electronics |
| Metamorphoses | 1.74× | Literature |
| Golem | 1.66× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.28× | Music & Radio |
| Hundertwasserhaus | 2.3× | Travel & Leisure |
| Irrigation sprinkler | 3.53× | Home & Garden |
| Keeper (password manager) | 1.66× | Technology & Electronics |
| N1 road (South Africa) | 2.48× | Travel & Leisure |
| Apostrophe | 1.77× | Literature |
| Tuscany | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.36 |
| Indulgence | JOY | 1.35 |
| DIY Mentality | THRILL | 1.31 |
| Patriotism | CONSERVATISM | 1.3 |
| Quality Awareness | PREMIUM | 1.19 |
| Travelling | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.0% |
| Netherlands | 4.0% |
| Poland | 0.2% |
See Star Tankstellen audiences in other countries
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Frequently asked questions
How many fans does Star Tankstellen have in Germany?
Star Tankstellen has an estimated audience of 4,379,696 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Star Tankstellen fans?
52.8% of Star Tankstellen fans are female, 47.2% are male, with an average age of 41.5 years.
Which brands do Star Tankstellen fans like most?
Star Tankstellen fans show strongest brand affinity for Gil Ofarim (2.03×), CAC 40 (1.59×), and Progressive rock (1.5×) over the country average.
Where do Star Tankstellen fans live in Germany?
Star Tankstellen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,632,185), Niedersachsen (reach 599,306), and Sachsen (reach 456,386). These three regions account for the largest share of the active audience.
What other brands do Star Tankstellen fans also like?
Beyond Star Tankstellen itself, the audience over-indexes on CAC 40 (1.59×), Progressive rock (1.5×), Building insulation (2.68×), and Pumuckl (3.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Star Tankstellen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.