A data profile of the people who buy, follow and care about Rail transport in South Africa — modelled from more than twelve digital signal sources. Rail transport has an estimated audience of 1,100,454 people in South Africa.
Rail transport has an estimated audience of 1,100,454 people in South Africa. 42.4% are female, 57.6% are male, average age 38.4. Top brand affinities: Vehicle recovery, North America, Vehicle insurance, Cash Converters, Inner peace.
Top brand affinities include Vehicle recovery, North America, Vehicle insurance, with strongest over-indexing on Vehicle recovery (4.76× the country average).
Demographically, the Rail transport audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Rail transport fan in South Africa is more male, around 38.4 years old, with strong Social Media Usage tendencies and a notable affinity for Vehicle recovery.
The key figures that characterise the Rail transport profile in South Africa.
42.4% are female, 57.6% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 38.4 |
| Estimated audience size | 1,100,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Rail transport audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 6.6% |
| Japan | 5.9% |
The strongest cross-interests of the Rail transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vehicle recovery | Cars & Mobility | 4.76× | ||
| 02 | Momentum | Business & Career | 2.29× | ||
| 03 | North America | Travel & Leisure | 2.16× | ||
| 04 | Cash Converters | Business & Career | 1.76× | ||
| 05 | Mining engineering | Business & Career | 1.75× | ||
| 06 | Toyota Corolla | Cars & Mobility | 1.67× | ||
| 07 | Semi-trailer truck | Cars & Mobility | 1.65× | ||
| 08 | Fuel economy in automobiles | Cars & Mobility | 1.64× | ||
| 09 | Power steering | Cars & Mobility | 1.64× | ||
| 10 | Term life insurance | Business & Career | 1.61× | ||
| 11 | Hippopotamus | Pets & Animals | 1.61× | ||
| 12 | Airbag | Cars & Mobility | 1.58× | ||
| 13 | Inner peace | Health | 1.55× | ||
| 14 | Rent-to-own | Home & Garden | 1.55× | ||
| 15 | Nissan Navara | Cars & Mobility | 1.54× | ||
| 16 | Trailer (vehicle) | Cars & Mobility | 1.53× | ||
| 17 | Vehicle insurance | Cars & Mobility | 1.52× | ||
| 18 | Transmission (mechanics) | Cars & Mobility | 1.52× | ||
| 19 | Metropolitan Opera | Arts & Culture | 1.52× | ||
| 20 | Shenzhen | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Spirituality | BALANCE | 0.60× | |
| Travelling | THRILL | 0.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.19× | |
| Patriotism | CONSERVATISM | 0.29× | |
| Travelling | THRILL | 0.32× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Rail transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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