A data profile of the people who buy, follow and care about Beaches in South Africa — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 2,074,298 people in South Africa.
Beaches has an estimated audience of 2,074,298 people in South Africa. 56.6% are female, 43.4% are male, average age 38.9. Top brand affinities: Travel Adventures, Lace wig, Rhianna (singer), Sport climbing, Free climbing.
Top brand affinities include Travel Adventures, Lace wig, Rhianna (singer), with strongest over-indexing on Travel Adventures (1.59× the country average).
Demographically, the Beaches audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Beaches fan in South Africa is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Travel Adventures.
The key figures that characterise the Beaches profile in South Africa.
56.6% are female, 43.4% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 38.9 |
| Estimated audience size | 2,074,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 22% |
of the worldwide Beaches audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Longchamp | Fashion & Accessoires | 6.62× | ||
| 02 | Free climbing | Sports | 6.15× | ||
| 03 | Indoor climbing | Sports | 4.88× | ||
| 04 | Sport climbing | Sports | 4.73× | ||
| 05 | Rockefeller Center | Travel & Leisure | 3.02× | ||
| 06 | Rhianna (singer) | Music & Radio | 1.92× | ||
| 07 | BTS | Music & Radio | 1.72× | ||
| 08 | Shelter Dogs | Pets & Animals | 1.65× | ||
| 09 | Babies "R" Us | Kids & Family | 1.60× | ||
| 10 | Travel Adventures | Travel & Leisure | 1.59× | ||
| 11 | Lace wig | Beauty & Wellness | 1.57× | ||
| 12 | Beauty Makeup | Beauty & Wellness | 1.55× | ||
| 13 | Midas (automotive service) | Cars & Mobility | 1.54× | ||
| 14 | Travel photography | Technology & Electronics | 1.52× | ||
| 15 | Baby shower | Kids & Family | 1.52× | ||
| 16 | Maltese (dog) | Pets & Animals | 1.52× | ||
| 17 | Summer vacation | Travel & Leisure | 1.51× | ||
| 18 | Long hair | Beauty & Wellness | 1.51× | ||
| 19 | Makeup Tutorials | Beauty & Wellness | 1.51× | ||
| 20 | Luxury | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Spirituality | BALANCE | 1.07× | |
| Travelling | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Healthy Lifestyle | BALANCE | 1.00× | |
| Travelling | THRILL | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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