A data profile of the people who buy, follow and care about Travel Adventures in South Africa — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 1,384,667 people in South Africa.
Travel Adventures has an estimated audience of 1,384,667 people in South Africa. 48.7% are female, 51.3% are male, average age 40.8. Top brand affinities: High-net-worth individual, Family car, FIFA World Cup, Fast casual restaurants, Airbnb.
Top brand affinities include High-net-worth individual, Family car, FIFA World Cup, with strongest over-indexing on High-net-worth individual (4.06× the country average).
Demographically, the Travel Adventures audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Sports Activity, Price Sensitivity.
The typical Travel Adventures fan in South Africa is balanced, around 40.8 years old, with strong Sports Activity tendencies and a notable affinity for High-net-worth individual.
The key figures that characterise the Travel Adventures profile in South Africa.
48.7% are female, 51.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 40.8 |
| Estimated audience size | 1,384,667 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide Travel Adventures audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 4.06× | ||
| 02 | Backpacking (travel) | Travel & Leisure | 3.86× | ||
| 03 | Bologna F.C. 1909 | Sports | 3.22× | ||
| 04 | Family car | Cars & Mobility | 2.74× | ||
| 05 | Online food ordering | Food & Beverages | 2.70× | ||
| 06 | Puma | Fashion & Accessoires | 2.66× | ||
| 07 | City car | Cars & Mobility | 2.65× | ||
| 08 | Business class | Travel & Leisure | 2.61× | ||
| 09 | Fast casual restaurants | Food & Beverages | 2.58× | ||
| 10 | Pet store | Pets & Animals | 2.41× | ||
| 11 | Nightlife | Arts & Culture | 2.40× | ||
| 12 | Organic farming | Food & Beverages | 2.39× | ||
| 13 | Local food | Food & Beverages | 2.13× | ||
| 14 | First-time buyer | Shopping | 1.97× | ||
| 15 | Airbnb | Travel & Leisure | 1.93× | ||
| 16 | Natural skin care | Beauty & Wellness | 1.93× | ||
| 17 | Fine art | Business & Career | 1.77× | ||
| 18 | Beaches | Travel & Leisure | 1.59× | ||
| 19 | Nike | Fashion & Accessoires | 1.55× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.33× | |
| Price Sensitivity | PREMIUM | 2.24× | |
| Design Affinity | PREMIUM | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.41× | |
| Tradition | CONSERVATISM | 0.50× | |
| Spirituality | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.