A data profile of the people who buy, follow and care about Travel Adventures in Indonesia — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 3,995,261 people in Indonesia.
Travel Adventures has an estimated audience of 3,995,261 people in Indonesia. 49.3% are female, 50.7% are male, average age 33.6. Top brand affinities: Backpacking (travel), Family car, Digital photography, City car, Casino games.
Top brand affinities include Backpacking (travel), Family car, Digital photography, with strongest over-indexing on Backpacking (travel) (3.64× the country average).
Demographically, the Travel Adventures audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Family Orientation, Sports Activity.
The typical Travel Adventures fan in Indonesia is balanced, around 33.6 years old, with strong Family Orientation tendencies and a notable affinity for Backpacking (travel).
The key figures that characterise the Travel Adventures profile in Indonesia.
49.3% are female, 50.7% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 33.6 |
| Estimated audience size | 3,995,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 35% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Travel Adventures audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 4.08× | ||
| 02 | Backpacking (travel) | Travel & Leisure | 3.64× | ||
| 03 | City car | Cars & Mobility | 3.38× | ||
| 04 | High-net-worth individual | Business & Career | 3.35× | ||
| 05 | Digital photography | Business & Career | 2.77× | ||
| 06 | Casino games | Games | 2.33× | ||
| 07 | Local news | News | 2.33× | ||
| 08 | Real Betis | Sports | 2.07× | ||
| 09 | Allkpop | Music & Radio | 1.92× | ||
| 10 | Crime fiction | Literature | 1.91× | ||
| 11 | Renovation | Home & Garden | 1.88× | ||
| 12 | KFC | Food & Beverages | 1.85× | ||
| 13 | First class travel | Travel & Leisure | 1.79× | ||
| 14 | Vintage clothing | Fashion & Accessoires | 1.78× | ||
| 15 | Kebaya | Fashion & Accessoires | 1.75× | ||
| 16 | Wedding Planners | Kids & Family | 1.74× | ||
| 17 | Lazada | Fashion & Accessoires | 1.72× | ||
| 18 | Garuda Indonesia | Travel & Leisure | 1.68× | ||
| 19 | Scooters | Cars & Mobility | 1.57× | ||
| 20 | Modern architecture | Arts & Culture | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.82× | |
| Sports Activity | POWER | 1.66× | |
| Design Affinity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.26× | |
| Tradition | CONSERVATISM | 0.53× | |
| Spirituality | BALANCE | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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