A data profile of the people who buy, follow and care about Fine art in South Africa — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 1,288,244 people in South Africa.
Fine art has an estimated audience of 1,288,244 people in South Africa. 58.4% are female, 41.6% are male, average age 39.0. Top brand affinities: H.O.M.E., Painting, Drawing, Contemporary art, Self care.
Top brand affinities include H.O.M.E., Painting, Drawing, with strongest over-indexing on H.O.M.E. (1.92× the country average).
Demographically, the Fine art audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
The typical Fine art fan in South Africa is more female, around 39.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for H.O.M.E..
The key figures that characterise the Fine art profile in South Africa.
58.4% are female, 41.6% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 39.0 |
| Estimated audience size | 1,288,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide Fine art audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contemporary art | Arts & Culture | 2.72× | ||
| 02 | Illustration | Arts & Culture | 2.40× | ||
| 03 | Modern art | Arts & Culture | 2.40× | ||
| 04 | Natural skin care | Beauty & Wellness | 2.12× | ||
| 05 | Organic product | Food & Beverages | 2.11× | ||
| 06 | Hair straightening | Beauty & Wellness | 2.03× | ||
| 07 | Self care | Health | 2.02× | ||
| 08 | Drawing | Home & Garden | 2.01× | ||
| 09 | Red Velvet (band) | Music & Radio | 1.95× | ||
| 10 | H.O.M.E. | Home & Garden | 1.92× | ||
| 11 | Outdoor enthusiast | Sports | 1.79× | ||
| 12 | Travel Adventures | Travel & Leisure | 1.77× | ||
| 13 | Charity and causes | Business & Career | 1.77× | ||
| 14 | Social media marketing | Business & Career | 1.68× | ||
| 15 | Expensive Taste | Business & Career | 1.65× | ||
| 16 | Photographer | Technology & Electronics | 1.60× | ||
| 17 | Painting | Arts & Culture | 1.59× | ||
| 18 | Local food | Food & Beverages | 1.57× | ||
| 19 | Skin care | Beauty & Wellness | 1.56× | ||
| 20 | Motivational speaking | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.75× | |
| Travelling | THRILL | 1.64× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Patriotism | CONSERVATISM | 1.31× | |
| Spirituality | BALANCE | 1.32× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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