A data profile of the people who buy, follow and care about Photographer in South Africa — modelled from more than twelve digital signal sources. Photographer has an estimated audience of 1,677,652 people in South Africa.
Photographer has an estimated audience of 1,677,652 people in South Africa. 56.3% are female, 43.7% are male, average age 37.4. Top brand affinities: Fine art, Digital photography, Fast casual restaurants, Natural skin care, Nightlife.
Top brand affinities include Fine art, Digital photography, Fast casual restaurants, with strongest over-indexing on Fine art (1.6× the country average).
Demographically, the Photographer audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.
The typical Photographer fan in South Africa is more female, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Fine art.
The key figures that characterise the Photographer profile in South Africa.
56.3% are female, 43.7% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 37.4 |
| Estimated audience size | 1,677,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Photographer audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 5.4% |
| Italy | 4.9% |
The strongest cross-interests of the Photographer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 2.75× | ||
| 02 | Digital photography | Business & Career | 1.93× | ||
| 03 | Art jewelry | Fashion & Accessoires | 1.88× | ||
| 04 | Art exhibition | Arts & Culture | 1.83× | ||
| 05 | Handmade jewelry | Fashion & Accessoires | 1.81× | ||
| 06 | Contemporary art | Arts & Culture | 1.76× | ||
| 07 | Sephora | Shopping | 1.75× | ||
| 08 | Makeup Tutorials | Beauty & Wellness | 1.67× | ||
| 09 | Wedding planner | Kids & Family | 1.66× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.64× | ||
| 11 | Fine art | Business & Career | 1.60× | ||
| 12 | Museum | Arts & Culture | 1.60× | ||
| 13 | Designer clothing | Fashion & Accessoires | 1.58× | ||
| 14 | Organic farming | Food & Beverages | 1.57× | ||
| 15 | Fast casual restaurants | Food & Beverages | 1.56× | ||
| 16 | Lip gloss | Beauty & Wellness | 1.56× | ||
| 17 | Nightlife | Arts & Culture | 1.53× | ||
| 18 | Pet store | Pets & Animals | 1.53× | ||
| 19 | Puma | Fashion & Accessoires | 1.51× | ||
| 20 | Drake | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.47× | |
| Mindfulness | BALANCE | 1.42× | |
| Price Sensitivity | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Social Media Usage | JOY | 0.81× | |
| Tradition | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Photographer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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