Rascasse Audience Intelligence

Photographer Audience in Malaysia

A data profile of the people who buy, follow and care about Photographer in Malaysia — modelled from more than twelve digital signal sources. Photographer has an estimated audience of 2,123,735 people in Malaysia.

#464among Topic in Malaysia
#41in Technology & Electronics

The average Photographer fan in Malaysia is 37.2 years old, balanced, and lives primarily in Selangor.

The audience is concentrated in Selangor, Kuala Lumpur, Johor.

Top brand affinities include Wildlife photography, Travel photography, Google Drive, with strongest over-indexing on Wildlife photography (4.17× the country average).

Demographically, the Photographer audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Photographer fan in Malaysia is balanced, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Wildlife photography.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Photographer profile in Malaysia.

Audience size
2.1M
in Malaysia
Gender
47.2%
52.8% male
Age
37.2
average years
Country rank
#605
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photographer fans

47.2% are female, 52.8% are male, average age 37.2.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Photographer audience in Malaysia
MetricValue
Female47.2%
Male52.8%
Average age37.2
Estimated audience size2,123,735
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Photographer audience in Malaysia
Age bracketShare%
16-1915%
20-2931%
30-3924%
40-4917%
50+14%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Photographer audience comes from Malaysia.

Worldwide audience distribution share by country for Photographer
CountryShare
United States20.0%
Japan5.4%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photographer audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Photographer fans by region: top regions in Malaysia
#RegionReachAffinity×
01Perak~200K1.15×
02Kedah~200K1.14×
03Sabah~200K1.13×
04Pahang~100K1.11×
05Terengganu~100K1.11×
06Kuala Lumpur~400K1.10×
07Johor~300K1.09×
08Selangor~600K1.08×
09Kelantan~100K1.07×
10Sarawak~200K1.05×
11Negeri Sembilan~100K1.01×
12Penang~100K0.97×
13Malacca~80K0.97×
14Labuan~20K0.90×
15Perlis~30K0.89×
16Putrajaya~10K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photographer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photographer audience
#·InterestCategoryAffinity×
01Wildlife photographyTechnology & Electronics4.17×
02Travel photographyTechnology & Electronics2.79×
03Fine-art photographyTechnology & Electronics2.62×
04Digital photographyBusiness & Career2.30×
05Digital artArts & Culture2.17×
06VideographyInternet & Social Media2.16×
07Travel BloggerTravel & Leisure2.13×
08Anime conventionLiterature1.98×
09Wedding videographyKids & Family1.96×
10LivemusicMusic & Radio1.94×
11Wedding PlannersKids & Family1.90×
12ActivismPolitics & Society1.78×
13Google DriveTechnology & Electronics1.66×
14Spanish cuisineFood & Beverages1.65×
15Self-loveHealth1.61×
16High-net-worth individualBusiness & Career1.59×
17Greek cuisineFood & Beverages1.59×
18Property finderHome & Garden1.52×
19DancehallsMusic & Radio1.52×
20Non-fiction booksLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photographer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Photographer audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.42×
TravellingTHRILL1.33×
MindfulnessBALANCE1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Photographer audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Need for SecurityCONSERVATISM0.86×
Quality AwarenessPREMIUM0.90×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Photographer have in Malaysia?

Photographer has an estimated audience of 2,123,735 people in Malaysia, concentrated in Selangor and Kuala Lumpur.

02

What is the gender split and age of Photographer fans?

47.2% of Photographer fans are female, 52.8% are male, with an average age of 37.2 years.

03

Which brands do Photographer fans like most?

Photographer fans show strongest brand affinity for Wildlife photography (4.17×), Travel photography (2.79×), and Google Drive (1.66×) over the country average.

04

Where do Photographer fans live in Malaysia?

Photographer fans in Malaysia are most concentrated in Selangor (reach ~600K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Photographer fans also like?

Beyond Photographer itself, the audience over-indexes on Travel photography (2.79×), Google Drive (1.66×), Digital photography (2.3×), and Wedding videography (1.96×) compared to the Malaysia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Photographer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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