A data profile of the people who buy, follow and care about Photographer in Austria — modelled from more than twelve digital signal sources. Photographer has an estimated audience of 1,080,372 people in Austria.
The average Photographer fan in Austria is 41.7 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Google Maps, Austrian Airlines, Fine-art photography, with strongest over-indexing on Google Maps (1.53× the country average).
Demographically, the Photographer audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Travelling, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Photographer fan in Austria is balanced, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Google Maps.
The key figures that characterise the Photographer profile in Austria.
54.1% are female, 45.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 41.7 |
| Estimated audience size | 1,080,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Photographer audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 5.4% |
| Italy | 4.9% |
Where the Photographer audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.33× | |
| 02 | Upper Austria | ~200K | 1.17× | |
| 03 | Tyrol | ~80K | 1.02× | |
| 04 | Salzburg | ~70K | 1.02× | |
| 05 | Vorarlberg | ~40K | 0.98× | |
| 06 | Vienna | ~200K | 0.95× | |
| 07 | Styria | ~100K | 0.95× | |
| 08 | Burgenland | ~30K | 0.94× | |
| 09 | Carinthia (state) | ~50K | 0.82× |
The strongest cross-interests of the Photographer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fine-art photography | Technology & Electronics | 3.14× | ||
| 02 | Digital photography | Business & Career | 2.63× | ||
| 03 | Travel photography | Technology & Electronics | 2.47× | ||
| 04 | Viral video | Internet & Social Media | 2.42× | ||
| 05 | Hiking boot | Fashion & Accessoires | 2.07× | ||
| 06 | Instant messaging | Internet & Social Media | 2.04× | ||
| 07 | Drawing | Home & Garden | 1.84× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.76× | ||
| 09 | Felix Baumgartner | Sports | 1.69× | ||
| 10 | Lindsey Vonn | Sports | 1.67× | ||
| 11 | Canada | Travel & Leisure | 1.67× | ||
| 12 | Happiness | Health | 1.65× | ||
| 13 | Austrian Airlines | Travel & Leisure | 1.63× | ||
| 14 | Desserts | Food & Beverages | 1.63× | ||
| 15 | Renovation | Home & Garden | 1.62× | ||
| 16 | Local food | Food & Beverages | 1.59× | ||
| 17 | Ryanair | Travel & Leisure | 1.57× | ||
| 18 | Wikipedia | Internet & Social Media | 1.57× | ||
| 19 | Hornbach | Shopping | 1.56× | ||
| 20 | Google Maps | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.76× | |
| Community Orientation | OPEN | 1.46× | |
| Early Adopter Mentality | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.83× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.92× |
Photographer has an estimated audience of 1,080,372 people in Austria, concentrated in Vienna and Lower Austria.
54.1% of Photographer fans are female, 45.9% are male, with an average age of 41.7 years.
Photographer fans show strongest brand affinity for Google Maps (1.53×), Austrian Airlines (1.63×), and Fine-art photography (3.14×) over the country average.
Photographer fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Photographer itself, the audience over-indexes on Austrian Airlines (1.63×), Fine-art photography (3.14×), Hornbach (1.56×), and Digital photography (2.63×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Photographer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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