A data profile of the people who buy, follow and care about Photographer in Australia — modelled from more than twelve digital signal sources. Photographer has an estimated audience of 5,304,484 people in Australia.
Photographer has an estimated audience of 5,304,484 people in Australia. 58.0% are female, 42.0% are male, average age 43.7. Top brand affinities: Digital photography, Fine art, Art exhibition, Handmade jewelry, Videography.
Top brand affinities include Digital photography, Fine art, Art exhibition, with strongest over-indexing on Digital photography (2.03× the country average).
Demographically, the Photographer audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
The typical Photographer fan in Australia is more female, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Digital photography.
The key figures that characterise the Photographer profile in Australia.
58.0% are female, 42.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.7 |
| Estimated audience size | 5,304,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Photographer audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 5.4% |
| Italy | 4.9% |
The strongest cross-interests of the Photographer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Blogger | Travel & Leisure | 2.45× | ||
| 02 | Art exhibition | Arts & Culture | 2.16× | ||
| 03 | Digital photography | Business & Career | 2.03× | ||
| 04 | Art jewelry | Fashion & Accessoires | 2.01× | ||
| 05 | Wedding planner | Kids & Family | 1.90× | ||
| 06 | Videography | Internet & Social Media | 1.86× | ||
| 07 | Outfit of the day | Fashion & Accessoires | 1.85× | ||
| 08 | Social shopping | Shopping | 1.79× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 1.78× | ||
| 10 | Fine art | Business & Career | 1.75× | ||
| 11 | Gay pride | Politics & Society | 1.68× | ||
| 12 | Sustainable clothing | Fashion & Accessoires | 1.57× | ||
| 13 | Wedding Planners | Kids & Family | 1.56× | ||
| 14 | Antique car | Cars & Mobility | 1.55× | ||
| 15 | Gothic fashion | Fashion & Accessoires | 1.54× | ||
| 16 | Luxury Lifestyle | Shopping | 1.53× | ||
| 17 | Flea market | Home & Garden | 1.53× | ||
| 18 | Aerobics | Sports | 1.51× | ||
| 19 | Boutique hotel | Travel & Leisure | 1.51× | ||
| 20 | Fashion blog | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Luxury Orientation | PREMIUM | 1.31× | |
| Design Affinity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.91× | |
| Family Orientation | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Photographer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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