A data profile of the people who buy, follow and care about Videography in Australia — modelled from more than twelve digital signal sources. Videography has an estimated audience of 1,969,291 people in Australia.
The average Videography fan in Australia is 42.9 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Video production, Short film, Image editing, with strongest over-indexing on Video production (8.93× the country average).
Demographically, the Videography audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Videography fan in Australia is balanced, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Video production.
The key figures that characterise the Videography profile in Australia.
50.9% are female, 49.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 42.9 |
| Estimated audience size | 1,969,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Videography audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.4% |
| India | 7.0% |
| Japan | 6.7% |
Where the Videography audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~600K | 1.29× | |
| 02 | Victoria | ~700K | 1.13× | |
| 03 | South Australia | ~200K | 1.04× | |
| 04 | New South Wales | ~700K | 1.02× | |
| 05 | Northern Territory | ~20K | 0.98× | |
| 06 | Western Australia | ~200K | 0.96× | |
| 07 | Tasmania | ~40K | 0.96× | |
| 08 | Australian Capital Territory | ~40K | 0.93× |
The strongest cross-interests of the Videography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Video production | Movies & TV | 8.93× | ||
| 02 | Red Digital Cinema Camera Company | Technology & Electronics | 8.88× | ||
| 03 | Image editing | Technology & Electronics | 8.75× | ||
| 04 | Screenwriting | Literature | 7.09× | ||
| 05 | Video editing | Technology & Electronics | 6.73× | ||
| 06 | Video editing software | Technology & Electronics | 5.72× | ||
| 07 | CapCut | Technology & Electronics | 5.36× | ||
| 08 | Short film | Movies & TV | 5.03× | ||
| 09 | NASA | Cars & Mobility | 4.49× | ||
| 10 | Photographic studio | Technology & Electronics | 4.38× | ||
| 11 | Documentary photography | Technology & Electronics | 3.76× | ||
| 12 | Aerial photography | Technology & Electronics | 3.63× | ||
| 13 | Cultural history | Arts & Culture | 3.39× | ||
| 14 | 3D computer graphics | Technology & Electronics | 3.01× | ||
| 15 | Street photography | Technology & Electronics | 2.81× | ||
| 16 | Digital photography | Business & Career | 2.37× | ||
| 17 | Filmmaking | Business & Career | 1.91× | ||
| 18 | Photographer | Technology & Electronics | 1.86× | ||
| 19 | Video hosting service | Technology & Electronics | 1.78× | ||
| 20 | Photographic film | Technology & Electronics | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.28× | |
| Early Adopter Mentality | POWER | 1.26× | |
| Career Orientation | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.73× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.80× |
Videography has an estimated audience of 1,969,291 people in Australia, concentrated in New South Wales and Victoria.
50.9% of Videography fans are female, 49.1% are male, with an average age of 42.9 years.
Videography fans show strongest brand affinity for Video production (8.93×), Short film (5.03×), and Image editing (8.75×) over the country average.
Videography fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Videography itself, the audience over-indexes on Short film (5.03×), Image editing (8.75×), Video editing (6.73×), and Screenwriting (7.09×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Videography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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