A data profile of the people who buy, follow and care about Photographic film in Australia — modelled from more than twelve digital signal sources. Photographic film has an estimated audience of 4,494,505 people in Australia.
Photographic film has an estimated audience of 4,494,505 people in Australia. 59.3% are female, 40.7% are male, average age 42.9. Top brand affinities: Hobby, Wikipedia, Digital camera, Digital photography, Videography.
Top brand affinities include Hobby, Wikipedia, Digital camera, with strongest over-indexing on Hobby (1.89× the country average).
Demographically, the Photographic film audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Photographic film fan in Australia is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Hobby.
The key figures that characterise the Photographic film profile in Australia.
59.3% are female, 40.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 42.9 |
| Estimated audience size | 4,494,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Photographic film audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 5.3% |
| China | 5.1% |
The strongest cross-interests of the Photographic film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital camera | Technology & Electronics | 3.24× | ||
| 02 | Fujifilm | Technology & Electronics | 3.24× | ||
| 03 | Canon | Technology & Electronics | 2.93× | ||
| 04 | Flickr | Internet & Social Media | 2.07× | ||
| 05 | Video editing | Technology & Electronics | 1.97× | ||
| 06 | Wikipedia | Internet & Social Media | 1.96× | ||
| 07 | Hobby | Home & Garden | 1.89× | ||
| 08 | Videography | Internet & Social Media | 1.75× | ||
| 09 | Blake Lively | Movies & TV | 1.75× | ||
| 10 | Nathan Fillion | Movies & TV | 1.69× | ||
| 11 | Robert Redford | Movies & TV | 1.66× | ||
| 12 | Jason Momoa | Movies & TV | 1.66× | ||
| 13 | Public security | Politics & Society | 1.63× | ||
| 14 | Demi Moore | Movies & TV | 1.61× | ||
| 15 | Google Earth | Internet & Social Media | 1.58× | ||
| 16 | COS | Shopping | 1.57× | ||
| 17 | Cappuccino | Food & Beverages | 1.56× | ||
| 18 | Ryan Gosling | Movies & TV | 1.56× | ||
| 19 | Digital photography | Business & Career | 1.52× | ||
| 20 | Sandra Bullock | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.34× | |
| Tradition | CONSERVATISM | 1.24× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Photographic film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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