A data profile of the people who buy, follow and care about Photographic film in United Kingdom — modelled from more than twelve digital signal sources. Photographic film has an estimated audience of 9,508,431 people in United Kingdom.
The average Photographic film fan in United Kingdom is 43.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Hobby, Wikipedia, Ryanair, with strongest over-indexing on Hobby (2.67× the country average).
Demographically, the Photographic film audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Photographic film fan in United Kingdom is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Hobby.
The key figures that characterise the Photographic film profile in United Kingdom.
59.7% are female, 40.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 43.3 |
| Estimated audience size | 9,508,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Photographic film audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 5.3% |
| China | 5.1% |
Where the Photographic film audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~900K | 1.09× | |
| 02 | South East | ~1.5M | 1.07× | |
| 03 | Scotland | ~900K | 1.06× | |
| 04 | Northern Ireland | ~300K | 1.03× | |
| 05 | South West | ~800K | 1.01× | |
| 06 | West Midlands | ~400K | 1.00× | |
| 07 | North East | ~400K | 1.00× | |
| 08 | Yorkshire and the Humber | ~800K | 0.99× | |
| 09 | East Midlands | ~700K | 0.98× | |
| 10 | Wales | ~500K | 0.98× | |
| 11 | North West | ~900K | 0.93× | |
| 12 | England | ~7M | 0.78× |
The strongest cross-interests of the Photographic film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-lens reflex camera | Technology & Electronics | 6.02× | ||
| 02 | Canon EOS | Technology & Electronics | 4.56× | ||
| 03 | Fujifilm | Technology & Electronics | 4.46× | ||
| 04 | La Roche-Posay | Beauty & Wellness | 3.65× | ||
| 05 | Flickr | Internet & Social Media | 2.77× | ||
| 06 | Hobby | Home & Garden | 2.67× | ||
| 07 | Videography | Internet & Social Media | 2.26× | ||
| 08 | Wikipedia | Internet & Social Media | 2.18× | ||
| 09 | Digital photography | Business & Career | 2.12× | ||
| 10 | Fine-art photography | Technology & Electronics | 2.08× | ||
| 11 | Adoption | Kids & Family | 1.98× | ||
| 12 | Kitchenware | Home & Garden | 1.95× | ||
| 13 | Philanthropy | Arts & Culture | 1.90× | ||
| 14 | Ryanair | Travel & Leisure | 1.83× | ||
| 15 | Fish and chips | Food & Beverages | 1.73× | ||
| 16 | Satire | Literature | 1.68× | ||
| 17 | Art museum | Arts & Culture | 1.66× | ||
| 18 | Urban Outfitters | Shopping | 1.58× | ||
| 19 | Hot tub | Home & Garden | 1.55× | ||
| 20 | Sewing | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Community Orientation | OPEN | 1.43× | |
| Tradition | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.94× |
Photographic film has an estimated audience of 9,508,431 people in United Kingdom, concentrated in England and South East.
59.7% of Photographic film fans are female, 40.3% are male, with an average age of 43.3 years.
Photographic film fans show strongest brand affinity for Hobby (2.67×), Wikipedia (2.18×), and Ryanair (1.83×) over the country average.
Photographic film fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and North West (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Photographic film itself, the audience over-indexes on Wikipedia (2.18×), Ryanair (1.83×), Philanthropy (1.9×), and Digital photography (2.12×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Photographic film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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