Rascasse Audience Intelligence

Photographic film Audience in United Kingdom

A data profile of the people who buy, follow and care about Photographic film in United Kingdom — modelled from more than twelve digital signal sources. Photographic film has an estimated audience of 9,508,431 people in United Kingdom.

The average Photographic film fan in United Kingdom is 43.3 years old, more female, and lives primarily in England.

The audience is concentrated in England, South East, North West.

Top brand affinities include Hobby, Wikipedia, Ryanair, with strongest over-indexing on Hobby (2.67× the country average).

Demographically, the Photographic film audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Photographic film fan in United Kingdom is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Hobby.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photographic film profile in United Kingdom.

Audience size
9.5M
in United Kingdom
Gender
59.7%
40.3% male
Age
43.3
average years
Country rank
#539
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photographic film fans

59.7% are female, 40.3% are male, average age 43.3.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Photographic film audience in United Kingdom
MetricValue
Female59.7%
Male40.3%
Average age43.3
Estimated audience size9,508,431
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Photographic film audience in United Kingdom
Age bracketShare%
16-1910%
20-2918%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Photographic film audience comes from United Kingdom.

Worldwide audience distribution share by country for Photographic film
CountryShare
United States24.4%
Japan5.3%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photographic film audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Photographic film fans by region: top regions in United Kingdom
#RegionReachAffinity×
01East of England~900K1.09×
02South East~1.5M1.07×
03Scotland~900K1.06×
04Northern Ireland~300K1.03×
05South West~800K1.01×
06West Midlands~400K1.00×
07North East~400K1.00×
08Yorkshire and the Humber~800K0.99×
09East Midlands~700K0.98×
10Wales~500K0.98×
11North West~900K0.93×
12England~7M0.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photographic film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photographic film audience
#·InterestCategoryAffinity×
01Single-lens reflex cameraTechnology & Electronics6.02×
02Canon EOSTechnology & Electronics4.56×
03FujifilmTechnology & Electronics4.46×
04La Roche-PosayBeauty & Wellness3.65×
05FlickrInternet & Social Media2.77×
06HobbyHome & Garden2.67×
07VideographyInternet & Social Media2.26×
08WikipediaInternet & Social Media2.18×
09Digital photographyBusiness & Career2.12×
10Fine-art photographyTechnology & Electronics2.08×
11AdoptionKids & Family1.98×
12KitchenwareHome & Garden1.95×
13PhilanthropyArts & Culture1.90×
14RyanairTravel & Leisure1.83×
15Fish and chipsFood & Beverages1.73×
16SatireLiterature1.68×
17Art museumArts & Culture1.66×
18Urban OutfittersShopping1.58×
19Hot tubHome & Garden1.55×
20SewingHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photographic film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Photographic film audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Community OrientationOPEN1.43×
TraditionCONSERVATISM1.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Photographic film audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Price SensitivityPREMIUM0.88×
Social Media UsageJOY0.94×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Photographic film have in United Kingdom?

Photographic film has an estimated audience of 9,508,431 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Photographic film fans?

59.7% of Photographic film fans are female, 40.3% are male, with an average age of 43.3 years.

03

Which brands do Photographic film fans like most?

Photographic film fans show strongest brand affinity for Hobby (2.67×), Wikipedia (2.18×), and Ryanair (1.83×) over the country average.

04

Where do Photographic film fans live in United Kingdom?

Photographic film fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and North West (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Photographic film fans also like?

Beyond Photographic film itself, the audience over-indexes on Wikipedia (2.18×), Ryanair (1.83×), Philanthropy (1.9×), and Digital photography (2.12×) compared to the United Kingdom average.

Appendix

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How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Photographic film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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