Photographic film Audience in United Kingdom
Photographic film has an estimated audience of 9,508,431 people in United Kingdom. 59.7% are female, 40.3% are male, average age 43.3. Top regions: England, South East, East of England. Top brand affinities: Hobby, Bioderma, Ryanair, La Roche-Posay, Kitchenware.
The average Photographic film fan in United Kingdom is 43.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Hobby, Bioderma, Ryanair, with strongest over-indexing on Hobby (2.61× the country average). Demographically, the Photographic film audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Photographic film fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 43.3 |
| Estimated audience size | 9,508,431 |
Audience persona
The typical Photographic film fan in United Kingdom is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,189,910 | 0.7× |
| South East | 1,531,868 | 1.2× |
| East of England | 1,131,904 | 1.3× |
| Scotland | 1,038,102 | 1.21× |
| South West | 826,755 | 1.06× |
| Yorkshire and the Humber | 724,590 | 0.95× |
| North West | 637,681 | 0.63× |
| East Midlands | 590,899 | 0.88× |
| Wales | 445,776 | 0.82× |
| West Midlands | 412,236 | 1.01× |
| Northern Ireland | 370,038 | 1.27× |
| North East | 358,598 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 2.61× | Home & Garden |
| Bioderma | 8.86× | Beauty & Wellness |
| Ryanair | 2.14× | Travel & Leisure |
| La Roche-Posay | 5.46× | Beauty & Wellness |
| Kitchenware | 2.42× | Home & Garden |
| Weddings | 1.57× | Kids & Family |
| Fine-art photography | 3.47× | Technology & Electronics |
| Expensive Taste | 2.22× | Business & Career |
| Workwear | 2.93× | Fashion & Accessoires |
| Flickr | 3.45× | Internet & Social Media |
| Digital photography | 2.11× | Business & Career |
| Purchase discount | 2.88× | Shopping |
| Videography | 2.75× | Internet & Social Media |
| Home business | 3.05× | Business & Career |
| Volunteering | 1.55× | Politics & Society |
| Calvin Klein | 2.74× | Fashion & Accessoires |
| Luxury yacht | 2.26× | Travel & Leisure |
| Urban Outfitters | 2.06× | Shopping |
| Smyths Toys Superstores | 3.4× | Shopping |
| Art museum | 1.63× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.36 |
| Extroversion | THRILL | 1.28 |
| DIY Mentality | THRILL | 1.26 |
| Design Affinity | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.25 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 5.3% |
| China | 5.1% |
See Photographic film audiences in other countries
More Technology & Electronics audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Photographic film have in United Kingdom?
Photographic film has an estimated audience of 9,508,431 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Photographic film fans?
59.7% of Photographic film fans are female, 40.3% are male, with an average age of 43.3 years.
Which brands do Photographic film fans like most?
Photographic film fans show strongest brand affinity for Hobby (2.61×), Bioderma (8.86×), and Ryanair (2.14×) over the country average.
Where do Photographic film fans live in United Kingdom?
Photographic film fans in United Kingdom are most concentrated in England (reach 6,189,910), South East (reach 1,531,868), and East of England (reach 1,131,904). These three regions account for the largest share of the active audience.
What other brands do Photographic film fans also like?
Beyond Photographic film itself, the audience over-indexes on Bioderma (8.86×), Ryanair (2.14×), La Roche-Posay (5.46×), and Kitchenware (2.42×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Photographic film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.