Rascasse Audience Intelligence

Photographic film Audience in Germany

A data profile of the people who buy, follow and care about Photographic film in Germany — modelled from more than twelve digital signal sources. Photographic film has an estimated audience of 5,347,725 people in Germany.

#595among Topic in Germany#50in Technology & Electronics

The average Photographic film fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Digital photography, Hobby, Musical instrument, with strongest over-indexing on Digital photography (2.59× the country average).

Demographically, the Photographic film audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Photographic film fan in Germany is more female, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Digital photography.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photographic film profile in Germany.

Audience size
5.3M
in Germany
Gender
56.1%♀
43.9% male
Age
37.8
average years
Country rank
#951
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photographic film fans

56.1% are female, 43.9% are male, average age 37.8.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Photographic film audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age37.8
Estimated audience size5,347,725
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Photographic film audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Photographic film audience comes from Germany.

Worldwide audience distribution share by country for Photographic film
CountryShare
United States24.4%
Japan5.3%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photographic film audience in Germany is strongest.

Fig. 05

Top regions by affinity

Photographic film fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~80K1.24×
02Bremen~50K1.20×
03Thüringen~200K1.11×
04Mecklenburg-Vorpommern~100K1.07×
05Sachsen-Anhalt~100K1.06×
06Brandenburg~200K0.99×
07Hamburg~100K0.97×
08Schleswig-Holstein~200K0.96×
09Rheinland-Pfalz~300K0.95×
10Sachsen~200K0.94×
11Berlin~200K0.92×
12Niedersachsen~500K0.89×
13Hessen~400K0.88×
14Baden-Württemberg~600K0.85×
15Bayern~700K0.83×
16Nordrhein-Westfalen~900K0.79×
Fig. 06

Affinity by region

Affinity by region — Photographic film, Germany
0.79×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photographic film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photographic film audience
#·InterestCategoryAffinity×
01FujifilmTechnology & Electronics4.71×
02Digital photographyBusiness & Career2.59×
03All-terrain vehicleCars & Mobility2.52×
04Flowering plantHome & Garden2.45×
05Crime fictionLiterature2.36×
06Art filmMovies & TV2.26×
07Musical instrumentMusic & Radio2.22×
08Electric guitarMusic & Radio2.20×
09Fine-art photographyTechnology & Electronics2.12×
10Shih TzuPets & Animals2.04×
11HugendubelShopping2.03×
12HobbyHome & Garden2.01×
13Ski resortTravel & Leisure2.00×
14BeaglePets & Animals1.93×
15Yorkshire TerrierPets & Animals1.93×
16Chihuahua (dog)Pets & Animals1.87×
17Labrador RetrieverPets & Animals1.81×
18French BulldogPets & Animals1.78×
19House musicMusic & Radio1.60×
20TattoosFashion & Accessoires1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photographic film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photographic film audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.64×
Community OrientationOPEN1.43×
Pet OwnershipJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photographic film audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.91×
Career OrientationPOWER0.92×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Photographic film have in Germany?

Photographic film has an estimated audience of 5,347,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Photographic film fans?

56.1% of Photographic film fans are female, 43.9% are male, with an average age of 37.8 years.

03

Which brands do Photographic film fans like most?

Photographic film fans show strongest brand affinity for Digital photography (2.59×), Hobby (2.01×), and Musical instrument (2.22×) over the country average.

04

Where do Photographic film fans live in Germany?

Photographic film fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Photographic film fans also like?

Beyond Photographic film itself, the audience over-indexes on Hobby (2.01×), Musical instrument (2.22×), Hugendubel (2.03×), and House music (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Photographic film audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Photographic film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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