Rascasse Audience Intelligence

Photographic film Audience in Brazil

A data profile of the people who buy, follow and care about Photographic film in Brazil — modelled from more than twelve digital signal sources. Photographic film has an estimated audience of 4,197,703 people in Brazil.

Photographic film has an estimated audience of 4,197,703 people in Brazil. 62.5% are female, 37.5% are male, average age 37.6. Top brand affinities: Olympus Corporation, Canon, Public transport, Fujifilm, Videography.

Top brand affinities include Olympus Corporation, Canon, Public transport, with strongest over-indexing on Olympus Corporation (11.95× the country average).

Demographically, the Photographic film audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Travelling.

The typical Photographic film fan in Brazil is more female, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Olympus Corporation.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photographic film profile in Brazil.

Audience size
4.2M
in Brazil
Gender
62.5%
37.5% male
Age
37.6
average years
Country rank
#1623
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photographic film fans

62.5% are female, 37.5% are male, average age 37.6.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Photographic film audience in Brazil
MetricValue
Female62.5%
Male37.5%
Average age37.6
Estimated audience size4,197,703
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Photographic film audience in Brazil
Age bracketShare%
16-1921%
20-2924%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Photographic film audience comes from Brazil.

Worldwide audience distribution share by country for Photographic film
CountryShare
United States24.4%
Japan5.3%
China5.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photographic film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photographic film audience
#·InterestCategoryAffinity×
01Olympus CorporationTechnology & Electronics11.95×
02FujifilmTechnology & Electronics5.99×
03Sofia CoppolaMovies & TV4.52×
04Jimmy PageMusic & Radio4.44×
05NikonTechnology & Electronics4.21×
06CanonTechnology & Electronics3.97×
07DJITechnology & Electronics3.47×
08VideographyInternet & Social Media2.87×
09HerbalismHealth2.31×
10Non-alcoholic beverageFood & Beverages2.21×
11Denzel WashingtonMovies & TV2.04×
12SD EibarSports1.96×
13OrigamiKids & Family1.90×
14Sandra BullockMovies & TV1.84×
15Adam SandlerMovies & TV1.79×
16BuddhismHealth1.63×
17Maria BethâniaMusic & Radio1.63×
18Goiás Esporte ClubeSports1.56×
19Digital photographyBusiness & Career1.53×
20Public transportCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photographic film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Photographic film audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.79×
TravellingTHRILL1.42×
IndividualismJOY1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Photographic film audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.59×
Need for SecurityCONSERVATISM0.66×
Luxury OrientationPREMIUM0.72×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Photographic film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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