A data profile of the people who buy, follow and care about Photographic film in Brazil — modelled from more than twelve digital signal sources. Photographic film has an estimated audience of 4,197,703 people in Brazil.
Photographic film has an estimated audience of 4,197,703 people in Brazil. 62.5% are female, 37.5% are male, average age 37.6. Top brand affinities: Olympus Corporation, Canon, Public transport, Fujifilm, Videography.
Top brand affinities include Olympus Corporation, Canon, Public transport, with strongest over-indexing on Olympus Corporation (11.95× the country average).
Demographically, the Photographic film audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Photographic film fan in Brazil is more female, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Olympus Corporation.
The key figures that characterise the Photographic film profile in Brazil.
62.5% are female, 37.5% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 37.6 |
| Estimated audience size | 4,197,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Photographic film audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 5.3% |
| China | 5.1% |
The strongest cross-interests of the Photographic film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Olympus Corporation | Technology & Electronics | 11.95× | ||
| 02 | Fujifilm | Technology & Electronics | 5.99× | ||
| 03 | Sofia Coppola | Movies & TV | 4.52× | ||
| 04 | Jimmy Page | Music & Radio | 4.44× | ||
| 05 | Nikon | Technology & Electronics | 4.21× | ||
| 06 | Canon | Technology & Electronics | 3.97× | ||
| 07 | DJI | Technology & Electronics | 3.47× | ||
| 08 | Videography | Internet & Social Media | 2.87× | ||
| 09 | Herbalism | Health | 2.31× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 2.21× | ||
| 11 | Denzel Washington | Movies & TV | 2.04× | ||
| 12 | SD Eibar | Sports | 1.96× | ||
| 13 | Origami | Kids & Family | 1.90× | ||
| 14 | Sandra Bullock | Movies & TV | 1.84× | ||
| 15 | Adam Sandler | Movies & TV | 1.79× | ||
| 16 | Buddhism | Health | 1.63× | ||
| 17 | Maria Bethânia | Music & Radio | 1.63× | ||
| 18 | Goiás Esporte Clube | Sports | 1.56× | ||
| 19 | Digital photography | Business & Career | 1.53× | ||
| 20 | Public transport | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.79× | |
| Travelling | THRILL | 1.42× | |
| Individualism | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.59× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Photographic film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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