Rascasse Audience Intelligence

Photographic film Audience in Italy

A data profile of the people who buy, follow and care about Photographic film in Italy — modelled from more than twelve digital signal sources. Photographic film has an estimated audience of 8,871,253 people in Italy.

Photographic film has an estimated audience of 8,871,253 people in Italy. 53.0% are female, 47.0% are male, average age 40.9. Top brand affinities: Wikipedia, Digital photography, Natural skin care, Digital camera, TicketOne.

Top brand affinities include Wikipedia, Digital photography, Natural skin care, with strongest over-indexing on Wikipedia (2.62× the country average).

Demographically, the Photographic film audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

The typical Photographic film fan in Italy is balanced, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photographic film profile in Italy.

Audience size
8.9M
in Italy
Gender
53.0%
47.0% male
Age
40.9
average years
Country rank
#592
Topic in Italy
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photographic film fans

53.0% are female, 47.0% are male, average age 40.9.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Photographic film audience in Italy
MetricValue
Female53.0%
Male47.0%
Average age40.9
Estimated audience size8,871,253
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Photographic film audience in Italy
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4920%
50+24%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Photographic film audience comes from Italy.

Worldwide audience distribution share by country for Photographic film
CountryShare
United States24.4%
Japan5.3%
China5.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photographic film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photographic film audience
#·InterestCategoryAffinity×
01Olympus CorporationTechnology & Electronics4.80×
02Digital cameraTechnology & Electronics3.08×
03FlickrInternet & Social Media2.98×
04WikipediaInternet & Social Media2.62×
05SatireLiterature2.05×
06Natural skin careBeauty & Wellness2.00×
07Draught beerFood & Beverages1.78×
08Non-fiction booksLiterature1.78×
09Fine-art photographyTechnology & Electronics1.73×
10Digital photographyBusiness & Career1.71×
11Modern architectureArts & Culture1.71×
12Wildlife photographyTechnology & Electronics1.71×
13Political scienceBusiness & Career1.65×
14Abstract artArts & Culture1.65×
15Art exhibitionArts & Culture1.63×
16Film festivalMovies & TV1.60×
17Sanremo Music FestivalMusic & Radio1.55×
18Extreme sportSports1.55×
19TicketOneTravel & Leisure1.50×
20GeneticsKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photographic film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Photographic film audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.36×
Community OrientationOPEN1.28×
TravellingTHRILL1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Photographic film audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.80×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Photographic film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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