A data profile of the people who buy, follow and care about Photographic film in Italy — modelled from more than twelve digital signal sources. Photographic film has an estimated audience of 8,871,253 people in Italy.
Photographic film has an estimated audience of 8,871,253 people in Italy. 53.0% are female, 47.0% are male, average age 40.9. Top brand affinities: Wikipedia, Digital photography, Natural skin care, Digital camera, TicketOne.
Top brand affinities include Wikipedia, Digital photography, Natural skin care, with strongest over-indexing on Wikipedia (2.62× the country average).
Demographically, the Photographic film audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
The typical Photographic film fan in Italy is balanced, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Photographic film profile in Italy.
53.0% are female, 47.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 40.9 |
| Estimated audience size | 8,871,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Photographic film audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 5.3% |
| China | 5.1% |
The strongest cross-interests of the Photographic film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Olympus Corporation | Technology & Electronics | 4.80× | ||
| 02 | Digital camera | Technology & Electronics | 3.08× | ||
| 03 | Flickr | Internet & Social Media | 2.98× | ||
| 04 | Wikipedia | Internet & Social Media | 2.62× | ||
| 05 | Satire | Literature | 2.05× | ||
| 06 | Natural skin care | Beauty & Wellness | 2.00× | ||
| 07 | Draught beer | Food & Beverages | 1.78× | ||
| 08 | Non-fiction books | Literature | 1.78× | ||
| 09 | Fine-art photography | Technology & Electronics | 1.73× | ||
| 10 | Digital photography | Business & Career | 1.71× | ||
| 11 | Modern architecture | Arts & Culture | 1.71× | ||
| 12 | Wildlife photography | Technology & Electronics | 1.71× | ||
| 13 | Political science | Business & Career | 1.65× | ||
| 14 | Abstract art | Arts & Culture | 1.65× | ||
| 15 | Art exhibition | Arts & Culture | 1.63× | ||
| 16 | Film festival | Movies & TV | 1.60× | ||
| 17 | Sanremo Music Festival | Music & Radio | 1.55× | ||
| 18 | Extreme sport | Sports | 1.55× | ||
| 19 | TicketOne | Travel & Leisure | 1.50× | ||
| 20 | Genetics | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.36× | |
| Community Orientation | OPEN | 1.28× | |
| Travelling | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Photographic film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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