Rascasse Audience Intelligence

Photographic film Audience in United States

A data profile of the people who buy, follow and care about Photographic film in United States — modelled from more than twelve digital signal sources. Photographic film has an estimated audience of 47,404,761 people in United States.

#315among Topic in United States#24in Technology & Electronics

The average Photographic film fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hobby, Drawing, Livestock, with strongest over-indexing on Hobby (1.97× the country average).

Demographically, the Photographic film audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Photographic film fan in United States is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Hobby.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photographic film profile in United States.

Audience size
47.4M
in United States
Gender
59.9%♀
40.1% male
Age
40.9
average years
Country rank
#436
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photographic film fans

59.9% are female, 40.1% are male, average age 40.9.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Photographic film audience in United States
MetricValue
Female59.9%
Male40.1%
Average age40.9
Estimated audience size47,404,761
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Photographic film audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Photographic film audience comes from United States.

Worldwide audience distribution share by country for Photographic film
CountryShare
United States24.4%
Japan5.3%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photographic film audience in United States is strongest.

Fig. 05

Top regions by affinity

Photographic film fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K1.39×
02Alaska~100K1.33×
03North Dakota~100K1.31×
04South Dakota~100K1.24×
05Montana~200K1.18×
06Delaware~200K1.17×
07Maine~200K1.16×
08Rhode Island~200K1.16×
09Hawaii~200K1.13×
10New Hampshire~200K1.12×
11West Virginia~200K1.10×
12New Mexico~300K1.08×
13Washington, District of Columbia~200K1.06×
14Idaho~300K1.05×
15Nebraska~200K1.03×
16Kansas~400K1.02×
17Mississippi~400K1.01×
18Arkansas~400K1.00×
19Iowa~400K0.98×
20Kentucky~600K0.96×
21Oklahoma~500K0.95×
22Utah~400K0.95×
23Louisiana~600K0.94×
24Connecticut~400K0.94×
25Nevada~400K0.94×
26Alabama~600K0.92×
27Oregon~500K0.92×
28South Carolina~600K0.91×
29Missouri~700K0.90×
30Wisconsin~600K0.90×
31Indiana~800K0.89×
32Minnesota~600K0.89×
33Tennessee~800K0.88×
34Washington~800K0.88×
35Maryland~700K0.88×
36Colorado~700K0.88×
37Arizona~800K0.87×
38Massachusetts~800K0.86×
39Michigan~1M0.85×
40New Jersey~1M0.84×
41Virginia~1M0.84×
42Georgia~1M0.83×
43Ohio~1M0.83×
44North Carolina~1M0.83×
45Pennsylvania~1.5M0.81×
46Illinois~1.5M0.80×
47New York~2M0.77×
48Texas~3M0.76×
49Florida~2.5M0.73×
50California~3.5M0.66×
Fig. 06

Affinity by region

Affinity by region — Photographic film, United States
0.66×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photographic film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photographic film audience
#·InterestCategoryAffinity×
01City BankBusiness & Career3.00×
02MonarchyPolitics & Society2.81×
03Billy Bob ThorntonMovies & TV2.60×
04Digital cameraTechnology & Electronics2.27×
05HobbyHome & Garden1.97×
06WeavingFashion & Accessoires1.88×
07DrawingHome & Garden1.82×
08Digital photographyBusiness & Career1.79×
09PastryFood & Beverages1.73×
10MeteorologyHome & Garden1.68×
11DoughFood & Beverages1.65×
12Subscription business modelShopping1.64×
13Britney SpearsMusic & Radio1.59×
14NeuroscienceBusiness & Career1.59×
15BiologyHealth1.58×
16LodgingTravel & Leisure1.58×
17FolklorePolitics & Society1.56×
18Talk radioMusic & Radio1.54×
19LivestockPets & Animals1.52×
20Made in USABusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photographic film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photographic film audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.33×
ExtroversionTHRILL1.29×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photographic film audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Luxury OrientationPREMIUM0.90×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Photographic film have in United States?

Photographic film has an estimated audience of 47,404,761 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Photographic film fans?

59.9% of Photographic film fans are female, 40.1% are male, with an average age of 40.9 years.

03

Which brands do Photographic film fans like most?

Photographic film fans show strongest brand affinity for Hobby (1.97×), Drawing (1.82×), and Livestock (1.52×) over the country average.

04

Where do Photographic film fans live in United States?

Photographic film fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Photographic film fans also like?

Beyond Photographic film itself, the audience over-indexes on Drawing (1.82×), Livestock (1.52×), City Bank (3×), and Subscription business model (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Photographic film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Photographic film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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