Photographic film Audience in Canada
Photographic film has an estimated audience of 5,192,884 people in Canada. 56.1% are female, 43.9% are male, average age 40.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Digital photography, Videography, Cupcake, Non-alcoholic beverage, Microwave oven.
The average Photographic film fan in Canada is 40.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Digital photography, Videography, Cupcake, with strongest over-indexing on Digital photography (1.65× the country average). Demographically, the Photographic film audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Photographic film fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 40.9 |
| Estimated audience size | 5,192,884 |
Audience persona
The typical Photographic film fan in Canada is more female, around 40.9 years old, with strong Tradition tendencies and a notable affinity for Digital photography.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,777,423 | 0.82× |
| Quebec | 1,126,955 | 0.91× |
| British Columbia | 713,204 | 0.92× |
| Alberta | 595,203 | 0.93× |
| Manitoba | 196,363 | 1.01× |
| Saskatchewan | 171,732 | 1.04× |
| Nova Scotia | 160,619 | 1.04× |
| Newfoundland and Labrador | 94,400 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Digital photography | 1.65× | Business & Career |
| Videography | 1.92× | Internet & Social Media |
| Cupcake | 1.71× | Food & Beverages |
| Non-alcoholic beverage | 1.94× | Food & Beverages |
| Microwave oven | 1.5× | Home & Garden |
| Mineral water | 2.16× | Food & Beverages |
| Espresso | 1.54× | Food & Beverages |
| Cappuccino | 1.77× | Food & Beverages |
| Britney Spears | 1.55× | Music & Radio |
| Bohemianism | 1.76× | Fashion & Accessoires |
| Greenhouse | 1.54× | Home & Garden |
| Day spa | 1.6× | Beauty & Wellness |
| Jessica Alba | 1.62× | Movies & TV |
| Flea market | 1.67× | Home & Garden |
| Minnesota Wild | 1.65× | Sports |
| romantic comedies | 1.64× | Movies & TV |
| Kate Hudson | 1.67× | Movies & TV |
| Julia Roberts | 1.55× | Movies & TV |
| Kurt Russell | 1.53× | Movies & TV |
| Pampers | 1.52× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.29 |
| Individualism | JOY | 1.24 |
| Extroversion | THRILL | 1.24 |
| Community Orientation | OPEN | 1.22 |
| Sustainability | BALANCE | 1.18 |
| Early Adopter Mentality | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 5.3% |
| China | 5.1% |
See Photographic film audiences in other countries
- Photographic film — Germany
- Photographic film — United States
- Photographic film — United Kingdom
- Photographic film — France
- Photographic film — Italy
- Photographic film — Spain
- Photographic film — Brazil
- Photographic film — Japan
- Photographic film — South Korea
- Photographic film — India
- Photographic film — Mexico
More Technology & Electronics audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Photographic film have in Canada?
Photographic film has an estimated audience of 5,192,884 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Photographic film fans?
56.1% of Photographic film fans are female, 43.9% are male, with an average age of 40.9 years.
Which brands do Photographic film fans like most?
Photographic film fans show strongest brand affinity for Digital photography (1.65×), Videography (1.92×), and Cupcake (1.71×) over the country average.
Where do Photographic film fans live in Canada?
Photographic film fans in Canada are most concentrated in Ontario (reach 1,777,423), Quebec (reach 1,126,955), and British Columbia (reach 713,204). These three regions account for the largest share of the active audience.
What other brands do Photographic film fans also like?
Beyond Photographic film itself, the audience over-indexes on Videography (1.92×), Cupcake (1.71×), Non-alcoholic beverage (1.94×), and Microwave oven (1.5×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Photographic film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.