Fujifilm Audience in Germany
Fujifilm has an estimated audience of 1,195,093 people in Germany. 51.0% are female, 49.0% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Photographic studio, Pentax, Natural World, Sigma Corporation, Outdoor Photographer.
The average Fujifilm fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Photographic studio, Pentax, Natural World, with strongest over-indexing on Photographic studio (10.2× the country average). Demographically, the Fujifilm audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing
Demographics of Fujifilm fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 36.5 |
| Estimated audience size | 1,195,093 |
Audience persona
The typical Fujifilm fan in Germany is balanced, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for Photographic studio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 307,263 | 1.18× |
| Bayern | 234,382 | 1.22× |
| Baden-Württemberg | 201,254 | 1.23× |
| Hessen | 111,006 | 1.22× |
| Niedersachsen | 109,932 | 0.95× |
| Berlin | 76,927 | 1.44× |
| Sachsen | 57,443 | 0.98× |
| Rheinland-Pfalz | 52,341 | 0.87× |
| Schleswig-Holstein | 39,578 | 0.92× |
| Hamburg | 31,713 | 1.17× |
| Brandenburg | 30,886 | 0.83× |
| Thüringen | 26,051 | 0.86× |
| Sachsen-Anhalt | 19,907 | 0.64× |
| Mecklenburg-Vorpommern | 16,159 | 0.71× |
| Bremen | 11,300 | 1.11× |
| Saarland | 9,816 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photographic studio | 10.2× | Technology & Electronics |
| Pentax | 24.08× | Technology & Electronics |
| Natural World | 4.13× | Fashion & Accessoires |
| Sigma Corporation | 16.67× | Technology & Electronics |
| Outdoor Photographer | 5.51× | Arts & Culture |
| Documentary photography | 7.19× | Technology & Electronics |
| Hasselblad | 17.57× | Technology & Electronics |
| Sony Alpha | 9.21× | Technology & Electronics |
| Macro photography | 10.81× | Arts & Culture |
| Food photography | 14.02× | Arts & Culture |
| Architectural photography | 12.89× | Arts & Culture |
| Wildlife photography | 4.5× | Technology & Electronics |
| Canon | 8.73× | Technology & Electronics |
| Photographic film | 4.71× | Technology & Electronics |
| Capture One | 22.15× | Technology & Electronics |
| Landscape photography | 3.88× | Technology & Electronics |
| Camera lens | 6.76× | Technology & Electronics |
| Video editing | 7.67× | Technology & Electronics |
| Street photography | 4.01× | Technology & Electronics |
| Manfrotto | 18.12× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.84 |
| Travelling | THRILL | 1.83 |
| DIY Mentality | THRILL | 1.71 |
| Sports Activity | POWER | 1.46 |
| Design Affinity | PREMIUM | 1.46 |
| Luxury Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.5% |
| United States | 13.1% |
| China | 10.0% |
See Fujifilm audiences in other countries
More Photography / printing audiences in Germany
- Canon (1,606,952)
- Nikon (1,418,921)
- GoPro (1,145,412)
- Olympus Corporation (674,712)
- Seiko Epson (452,462)
Frequently asked questions
How many fans does Fujifilm have in Germany?
Fujifilm has an estimated audience of 1,195,093 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fujifilm fans?
51.0% of Fujifilm fans are female, 49.0% are male, with an average age of 36.5 years.
Which brands do Fujifilm fans like most?
Fujifilm fans show strongest brand affinity for Photographic studio (10.2×), Pentax (24.08×), and Natural World (4.13×) over the country average.
Where do Fujifilm fans live in Germany?
Fujifilm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 307,263), Bayern (reach 234,382), and Baden-Württemberg (reach 201,254). These three regions account for the largest share of the active audience.
What other brands do Fujifilm fans also like?
Beyond Fujifilm itself, the audience over-indexes on Pentax (24.08×), Natural World (4.13×), Sigma Corporation (16.67×), and Outdoor Photographer (5.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fujifilm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.