A data profile of the people who buy, follow and care about Photographic film in South Africa — modelled from more than twelve digital signal sources. Photographic film has an estimated audience of 1,230,257 people in South Africa.
Photographic film has an estimated audience of 1,230,257 people in South Africa. 57.2% are female, 42.8% are male, average age 36.8. Top brand affinities: Digital photography, Knitting, Hostel, Zoo, Birkenstock.
Top brand affinities include Digital photography, Knitting, Hostel, with strongest over-indexing on Digital photography (1.78× the country average).
Demographically, the Photographic film audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Photographic film fan in South Africa is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Digital photography.
The key figures that characterise the Photographic film profile in South Africa.
57.2% are female, 42.8% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 36.8 |
| Estimated audience size | 1,230,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Photographic film audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 5.3% |
| China | 5.1% |
The strongest cross-interests of the Photographic film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emma Watson | Movies & TV | 2.24× | ||
| 02 | Dropbox (service) | Technology & Electronics | 2.02× | ||
| 03 | Tom Hardy | Movies & TV | 1.95× | ||
| 04 | Hostel | Travel & Leisure | 1.94× | ||
| 05 | Buddhism | Health | 1.83× | ||
| 06 | Digital photography | Business & Career | 1.78× | ||
| 07 | Zoo | Kids & Family | 1.69× | ||
| 08 | Birkenstock | Fashion & Accessoires | 1.69× | ||
| 09 | The Championships, Wimbledon | Sports | 1.69× | ||
| 10 | Bohemianism | Fashion & Accessoires | 1.66× | ||
| 11 | Jennifer Aniston | Movies & TV | 1.63× | ||
| 12 | Prosecco | Food & Beverages | 1.61× | ||
| 13 | Knitting | Home & Garden | 1.56× | ||
| 14 | Meghan Markle | Fashion & Accessoires | 1.56× | ||
| 15 | Garden centre | Home & Garden | 1.56× | ||
| 16 | Keanu Reeves | Movies & TV | 1.56× | ||
| 17 | romantic comedies | Movies & TV | 1.55× | ||
| 18 | Sandra Bullock | Movies & TV | 1.54× | ||
| 19 | Singapore Airlines | Travel & Leisure | 1.53× | ||
| 20 | Backpacking (travel) | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.44× | |
| Extroversion | THRILL | 1.28× | |
| Travelling | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Risk Appetite | THRILL | 0.73× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Photographic film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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