A data profile of the people who buy, follow and care about Fine art in Indonesia — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 2,390,392 people in Indonesia.
The average Fine art fan in Indonesia is 37.7 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Allkpop, Graphic design, Makeup Tutorials, with strongest over-indexing on Allkpop (2.1× the country average).
Demographically, the Fine art audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Fine art fan in Indonesia is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Allkpop.
The key figures that characterise the Fine art profile in Indonesia.
41.3% are female, 58.7% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 37.7 |
| Estimated audience size | 2,390,392 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Fine art audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
Where the Fine art audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Special Region of Yogyakarta | ~60K | 1.50× | |
| 02 | Jakarta | ~300K | 1.37× | |
| 03 | Banten | ~100K | 1.26× | |
| 04 | East Java | ~300K | 1.20× | |
| 05 | Bali | ~50K | 1.15× | |
| 06 | Gorontalo (disambiguation)(2) | ~10K | 1.10× | |
| 07 | West Papua | ~8K | 1.06× | |
| 08 | North Kalimantan | ~8K | 1.05× | |
| 09 | Bengkulu | ~20K | 1.04× | |
| 10 | Papua (province) | ~10K | 1.02× | |
| 11 | Bangka-Belitung Islands | ~10K | 1.02× | |
| 12 | West Sulawesi | ~10K | 1.02× | |
| 13 | North Maluku | ~8K | 1.01× | |
| 14 | Riau Islands | ~30K | 1.00× | |
| 15 | Central Kalimantan | ~20K | 1.00× | |
| 16 | Maluku | ~10K | 1.00× | |
| 17 | Central Java | ~200K | 0.98× | |
| 18 | Central Sulawesi | ~20K | 0.98× | |
| 19 | Southeast Sulawesi | ~20K | 0.98× | |
| 20 | North Sulawesi | ~30K | 0.97× | |
| 21 | Jambi | ~30K | 0.96× | |
| 22 | East Nusa Tenggara | ~20K | 0.96× | |
| 23 | West Nusa Tenggara | ~30K | 0.95× | |
| 24 | Aceh | ~30K | 0.94× | |
| 25 | South Kalimantan | ~30K | 0.94× | |
| 26 | Lampung | ~50K | 0.93× | |
| 27 | West Sumatra | ~40K | 0.93× | |
| 28 | West Kalimantan | ~30K | 0.93× | |
| 29 | East Kalimantan | ~40K | 0.92× | |
| 30 | West Java | ~300K | 0.91× | |
| 31 | South Sumatra | ~50K | 0.91× | |
| 32 | Riau | ~50K | 0.91× | |
| 33 | South Sulawesi | ~60K | 0.89× | |
| 34 | North Sumatra | ~100K | 0.86× |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 2.23× | ||
| 02 | Digital illustration | Arts & Culture | 2.21× | ||
| 03 | Digital art | Arts & Culture | 2.14× | ||
| 04 | Allkpop | Music & Radio | 2.10× | ||
| 05 | Girls' Generation | Music & Radio | 2.03× | ||
| 06 | Illustration | Arts & Culture | 1.91× | ||
| 07 | Modern art | Arts & Culture | 1.90× | ||
| 08 | Drawing | Home & Garden | 1.76× | ||
| 09 | Graphic design | Business & Career | 1.74× | ||
| 10 | Makeup Tutorials | Beauty & Wellness | 1.74× | ||
| 11 | Korean movies | Movies & TV | 1.69× | ||
| 12 | Korean hip hop | Music & Radio | 1.62× | ||
| 13 | Nature photography | Technology & Electronics | 1.61× | ||
| 14 | Chocolate cake | Food & Beverages | 1.60× | ||
| 15 | Anime and manga fandom | Literature | 1.57× | ||
| 16 | Facial care | Beauty & Wellness | 1.51× | ||
| 17 | It (novel) | Literature | 1.51× | ||
| 18 | Bride | Kids & Family | 1.51× | ||
| 19 | Painting | Arts & Culture | 1.50× | ||
| 20 | Online shopping malls | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.42× | |
| Healthy Lifestyle | BALANCE | 1.21× | |
| Travelling | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.47× | |
| Social Media Usage | JOY | 0.58× | |
| Design Affinity | PREMIUM | 0.76× |
Fine art has an estimated audience of 2,390,392 people in Indonesia, concentrated in West Java and East Java.
41.3% of Fine art fans are female, 58.7% are male, with an average age of 37.7 years.
Fine art fans show strongest brand affinity for Allkpop (2.1×), Graphic design (1.74×), and Makeup Tutorials (1.74×) over the country average.
Fine art fans in Indonesia are most concentrated in West Java (reach ~300K), East Java (reach ~300K), and Jakarta (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Fine art itself, the audience over-indexes on Graphic design (1.74×), Makeup Tutorials (1.74×), Girls' Generation (2.03×), and Painting (1.5×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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