A data profile of the people who buy, follow and care about Korean hip hop in Indonesia — modelled from more than twelve digital signal sources. Korean hip hop has an estimated audience of 2,657,240 people in Indonesia.
The average Korean hip hop fan in Indonesia is 30.1 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
The key figures that characterise the Korean hip hop profile in Indonesia.
62.7% are female, 37.3% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 30.1 |
| Estimated audience size | 2,657,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 36% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Korean hip hop audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.2% |
| China | 17.0% |
| Japan | 12.8% |
Where the Korean hip hop audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Central Kalimantan | ~20K | 1.10× | |
| 02 | Riau Islands | ~30K | 1.05× | |
| 03 | Southeast Sulawesi | ~20K | 1.04× | |
| 04 | Lampung | ~60K | 1.03× | |
| 05 | West Kalimantan | ~40K | 1.03× | |
| 06 | South Kalimantan | ~40K | 1.03× | |
| 07 | North Sulawesi | ~30K | 1.03× | |
| 08 | Bengkulu | ~20K | 1.03× | |
| 09 | North Maluku | ~9K | 1.03× | |
| 10 | West Sumatra | ~50K | 1.02× | |
| 11 | East Kalimantan | ~40K | 1.02× | |
| 12 | Jambi | ~30K | 1.02× | |
| 13 | Bangka-Belitung Islands | ~10K | 1.01× | |
| 14 | North Kalimantan | ~8K | 1.01× | |
| 15 | South Sumatra | ~60K | 1.00× | |
| 16 | Central Sulawesi | ~20K | 1.00× | |
| 17 | Papua (province) | ~20K | 1.00× | |
| 18 | Maluku | ~10K | 1.00× | |
| 19 | Gorontalo (disambiguation)(2) | ~10K | 1.00× | |
| 20 | South Sulawesi | ~80K | 0.99× | |
| 21 | Special Region of Yogyakarta | ~40K | 0.99× | |
| 22 | Aceh | ~40K | 0.99× | |
| 23 | West Nusa Tenggara | ~30K | 0.99× | |
| 24 | East Nusa Tenggara | ~30K | 0.99× | |
| 25 | Riau | ~60K | 0.98× | |
| 26 | Bali | ~50K | 0.98× | |
| 27 | North Sumatra | ~100K | 0.96× | |
| 28 | Banten | ~100K | 0.94× | |
| 29 | Central Java | ~200K | 0.90× | |
| 30 | Jakarta | ~200K | 0.89× | |
| 31 | East Java | ~300K | 0.88× | |
| 32 | West Java | ~400K | 0.84× | |
| 33 | West Papua | 0.00× | ||
| 34 | West Sulawesi | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Korean hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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